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maxchionh's picture
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Ads are serious business. It represents a message, a brand, an idea, a representation, a character, etc.
The list goes on. it's fine for a non-advertising person to take ads lightly, but it's an advertising sin for an ad person to do that.
Every ad has to be carefully conceptualised and targeted so much so that even if you can't target everyone, at least don't piss people off.
Unless that's what you ad sets out to do in the first place...
Negative advertising is a well known term in the advertising/branding industry. But I don't blame people outside of this industry for not knowing the importance of understanding it...


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