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Baby

Agency: 
Published/Aired: 
May 2016
14456
Description: 

Print advertisment created by Lowe, Peru for 3M, within the category: Personal Accessories.

Advertising Agency: El Garaje LOWE, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramírez-Gastón
Art Directors: Edu Granda
Copywriter: Edu Granda
Illustrators: Edu Granda

Comments (20)

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Highest Rated

maxchionh's picture
maxchionh
Activity Score 255

Ads are serious business. It represents a message, a brand, an idea, a representation, a character, etc.
The list goes on. it's fine for a non-advertising person to take ads lightly, but it's an advertising sin for an ad person to do that.
Every ad has to be carefully conceptualised and targeted so much so that even if you can't target everyone, at least don't piss people off.
Unless that's what you ad sets out to do in the first place...
Negative advertising is a well known term in the advertising/branding industry. But I don't blame people outside of this industry for not knowing the importance of understanding it...

pulchinela's picture
pulchinela
Activity Score 1175

i have a child and it isn't funny. but the other one is

esia's picture
esia
Activity Score 239

So true. But advertising people normally got no childreen and so they dont know how childreen-thing works because they stay all the time in the agency. So how could they know that ignoring a screaming child isnt acceptable for "good" parents and most of the other people outside. And the best is its the same with advertising that animates to do it this way.

Bad ad.

Reality Check's picture
Reality Check
Activity Score 2539

Cynical, are we, esia?

esia's picture
esia
Activity Score 239

You got me ;-)
But it doesn´t matter what way the truth was spoken.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

I know plenty of people in advertising that have children. You don't really know what you're talking about.

esia's picture
esia
Activity Score 239

You´ve missed my point ;-)

Becomes this ad better or worse, if one of the creators got childreen?

stevel's picture
stevel
Activity Score 423

thank god for you. otherwise i wouldnt have taken this ad nearly as serious as i should have. whew! close one.

paumarques's picture
paumarques
Activity Score 1312

ajjajaaaj!! …i bona ilustració!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

flanders's picture
flanders
Activity Score 34

Can someone explain that for me please? I don't really get it.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I also don't get it..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Three illustrators for this? c'mon!

artmanintoronto's picture
artmanintoronto
Activity Score 9

Clever, subtle, good. Also, it's an ad, not an advocacy position regarding ignoring crying babies. Lighten up people.

Mantufayo's picture
Mantufayo
Activity Score 580

Buaaaaaaaa (He visto otra U en Perú, están usando el alfabeto de señas correcto?) No es que influya mucho es el aviso, es solo la manía de que las cosas sean perfectas.

Nicolae Chiris's picture
Nicolae Chiris
Activity Score 18

I would rather take this image for a contraceptive campaign.

sold's picture
sold
Activity Score 3305

trying to be clever they only be irresponsable

everartz's picture
everartz
Activity Score 7609

hehehe!!

| everartz |

SAM75's picture
SAM75
Activity Score 220

Are those hand figures saying something in "Sign language"?

flanders's picture
flanders
Activity Score 34

does someone would like to explain that ad?

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

maxchionh's picture
maxchionh
Activity Score 255

Ads are serious business. It represents a message, a brand, an idea, a representation, a character, etc.
The list goes on. it's fine for a non-advertising person to take ads lightly, but it's an advertising sin for an ad person to do that.
Every ad has to be carefully conceptualised and targeted so much so that even if you can't target everyone, at least don't piss people off.
Unless that's what you ad sets out to do in the first place...
Negative advertising is a well known term in the advertising/branding industry. But I don't blame people outside of this industry for not knowing the importance of understanding it...

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