3M: Alarm clock

Bang the noise with foam ear plugs.

Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki


copywriter_n's picture
52 pencils

nice :)

breakula's picture
6 pencils

like the idea! execution is good, could've been better. good job!

Bye's picture
1466 pencils

A bit similar to: http://adsoftheworld.com/media/print/alka_seltzer_pork_0
Actually they're exactly the same, but BBDO completely destroys them in execution.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Cover up the ear plug on the left with your finger and see how much quicker the ad gets. When visually referencing a speeding bullet, single bullet ALWAYS gets the message across faster than otherwise. Then, if you need to (or the client insists,) you could show a product shot with multiple ear plugs next to the logo.

LeeHarvey's picture
3045 pencils

So true. And why not use things that really make noise like a chainsaw...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Hey, speaking of speeding bullets. Did you ACTUALLY do it?
We never got a confession out of you before Jack "Sparky" Ruby snuffed you out. ; P

LeeHarvey's picture
3045 pencils

You mean the LATE Jack Ruby? Haha, lungdisease got him 'bout 40 yrs ago, the bastard! About JFK; I was a victim of a conspiracy, how can a single man shoot three bullets from two different angles!? Tell you what, we'll grab a beer some day and talk about the good ol' days.

DarkSide's picture
1068 pencils

I thought the same before reading your post.
Works much better with only one ear plug

sp101's picture
137 pencils

execution looks cheap. sorry, idea is just ok.

Tincho's picture
1093 pencils

Yes, it looks cheap. Maybe they should had added some waves behind the "bullets", like Matrix´s ones. The backround could had been black or dark grey too... for more drama in the visual.

like_duh's picture
88 pencils

yep. couldn't tell the left one was speeding. looked like it was bouncing off something.

judy.y's picture
79 pencils

cool to me...

washiam's picture
445 pencils

Quiet good thoughts inside, like it much :)

iT-iS-i's picture
1721 pencils

Tired of this shooting through stuff ads, the only reason why they have two earplugs in the visual is because they didn't want it to look too similar to the alka one. Cheap way of finding a way out and also cheap execution. What a shame...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ahpitt's picture
342 pencils

What is 3M mean?

funky_frogii's picture
2536 pencils

nice one........good

Infected by a virus called CREATIVE | "And ya I Love Everything"
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