3M: Alarm clock
Bang the noise with foam ear plugs.
Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki
17 Comments
nice :)
like the idea! execution is good, could've been better. good job!
A bit similar to: http://adsoftheworld.com/media/print/alka_seltzer_pork_0
Actually they're exactly the same, but BBDO completely destroys them in execution.
Yeah I thought the same...The execution on the Alka Seltzer ones is just terrific, but this is a good try also
The Ad Mad
Cover up the ear plug on the left with your finger and see how much quicker the ad gets. When visually referencing a speeding bullet, single bullet ALWAYS gets the message across faster than otherwise. Then, if you need to (or the client insists,) you could show a product shot with multiple ear plugs next to the logo.
So true. And why not use things that really make noise like a chainsaw...
Hey, speaking of speeding bullets. Did you ACTUALLY do it?
We never got a confession out of you before Jack "Sparky" Ruby snuffed you out. ; P
You mean the LATE Jack Ruby? Haha, lungdisease got him 'bout 40 yrs ago, the bastard! About JFK; I was a victim of a conspiracy, how can a single man shoot three bullets from two different angles!? Tell you what, we'll grab a beer some day and talk about the good ol' days.
I thought the same before reading your post.
Works much better with only one ear plug
I comment the comments
execution looks cheap. sorry, idea is just ok.
Yes, it looks cheap. Maybe they should had added some waves behind the "bullets", like Matrix´s ones. The backround could had been black or dark grey too... for more drama in the visual.
yep. couldn't tell the left one was speeding. looked like it was bouncing off something.
cool to me...
Cheerrrring!!!
Quiet good thoughts inside, like it much :)
Tired of this shooting through stuff ads, the only reason why they have two earplugs in the visual is because they didn't want it to look too similar to the alka one. Cheap way of finding a way out and also cheap execution. What a shame...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
What is 3M mean?
nice one........good
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