3 Chanchitos Multimarket: Crying Babies, Jeremias

35% off all vegetables

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
Published: 2009

33 comments

CreativeNinja's picture
CreativeNinja
133 pencils

Done... super Done.
'm pretty sure the look "peruanos"... yeah right.

sirvan's picture
sirvan
29870 pencils

Is this real?

+++

"I love some things, and don't love some other things."

Roshan Quintus's picture
Roshan Quintus
669 pencils

Nutritious Campaign :-). so lucky consumers. lucky art director to have the logo so small.
very nice, i like.

bite me

shahidali's picture
shahidali
4069 pencils

why's the baby cryin? and why is there this discount? are these two thing in one ad?

shahid

Kateter's picture
Kateter
2029 pencils

don't you have kids?

kids HATE vegetables.

so the lower price means their parents are gonna buy more resulting in kids having to eat more. that's why they cry.

good insight.

CurryJ's picture
CurryJ
955 pencils

There's a discount on veggies, which means the parents can buy more veggies. Baby doesn't like veggies and so the fact that the parents can buy more, is making him cry....

simple, isn't it?

================================================
I think; therefore I am

thedesignaddict's picture
thedesignaddict
5391 pencils

Simple, clear insight. Well executed.

tirthomitro's picture
tirthomitro
2758 pencils

good 1. a good 1 indeed!

they showed me a picture & i laughed
dignity has never been photographed

comeon...'s picture
comeon...
2 pencils

Sooooo original... Too bad Bill Bernbach (never heard of? Ah ah ah) used basically the same insight... er... about FIFTY years ago?

http://spreadsomemerriness.files.wordpress.com/2009/11/school1.jpg

Schirone's picture
Schirone
98 pencils

AHAHA...fantastc. great insight.

i'm here because i'm procrastinating

silvi's picture
silvi
4172 pencils

Good insight, but there´s something disturbing in the crying babies. I don´t know. Makes me feel bad for some reason.

rolling.stone's picture
rolling.stone
2740 pencils

i agree

this image do depicts more than just disgust for vegetables

in this image, it seems like baby is horrified / afraid, prima facie seems like the victim of some sort of child abuse,

while among other 2 Gianluca is best & Ana is OK too, but this one has gone terribly wrong, see the eyes of baby

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Paloma's picture
Paloma
528 pencils

Yes, agree with silvi. They are crying really too much.
It's disturbing me too.
The art direction is following more Jill Greenberg than the insight.

satrianee's picture
satrianee
3748 pencils

moms (here: shoppers) can reconsider buying them when they see these cuties cry that real.

monsieurange's picture
monsieurange
520 pencils

Très Joli, love it!

Juan Martinez's picture
Juan Martinez
110 pencils

don't know if i like it or don't

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Very good insight, 10/10. However, three similar photos of different kids doesn't make a campaign.

shortafella's picture
shortafella
1059 pencils

fuckin great

mansoorbhatti's picture
mansoorbhatti
7 pencils

I think the insight is confusing. More discounts means the mums will spend more time in grocery stores and babies will cry....

www.immb.info

vaoleo's picture
vaoleo
81 pencils

La idea es buena pero hace tiempo se hizo ...http://www.underground-ad.com.ar/

elnietodeNicho's picture
elnietodeNicho
360 pencils

Done. Same product, same benefit, same execution.

.Gorda.'s picture
.Gorda.
14 pencils

ahahaha. loved it

the_lizard_king's picture
the_lizard_king
1259 pencils

Only parents who hate their kids would buy veggies after seein this ad. I mean its terribly funny... but does it really convey the message in the expected way? i doubt...

And then GOD said...
Let there be creativity!!!

lamoscacojonera's picture
lamoscacojonera
277 pencils

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)

lamoscacojonera's picture
lamoscacojonera
277 pencils

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)

macluvin's picture
macluvin
397 pencils

poor kids, but i really like these.

MatthewStacey's picture
MatthewStacey
6 pencils

I cant believe someone actually did this. Jill Greenberg created almost the exact same images like four years ago!!

Pccs's picture
Pccs
211 pencils

Well great idea, good execution, although, i have to agree on some of the comments about the kids being blonde. Im from Bolivia myself, ive also been to lima peru, and i know that these countries 8our latin american countries) are multiratial countries, but the white (blonde) race is actually a minority.
Although you target might have been a high class public, using blonde kids in all 3 of them is too much, it makes the brand look a little discriminating, or like you just purchased the images from gettyimages, and didnt bother to hire a photographer. It would have been nice to see a blonde kid, a white kid with dark hair, and a slightly dark kid. That way you could have reached the high class target audience, but stiil make it look like you are in peru. After all, some dark skin people also have a high level position in peruvian economy and society.

With that, these ads would have been perfect.

xcreativity's picture
xcreativity
2374 pencils

ahahah, love the ad!! great metaphor

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adgoddess's picture
adgoddess
369 pencils

It looks like areally poor Jill Greenberg rip-off.

atb2005's picture
atb2005
13567 pencils

I wouldn't use this campaign. Indeed, it's mildly disturbing.

julian84's picture
julian84
102 pencils

The exact same ad was done by students in an ad school call underground (BsAs). They did this in 2007!!
also the art direction is the same!! shame on you!

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