35% off all vegetables
Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
Published: 2009
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33 Comments
Done... super Done.
'm pretty sure the look "peruanos"... yeah right.
Is this real?
+++
"I love some things, and don't love some other things."
Nutritious Campaign :-). so lucky consumers. lucky art director to have the logo so small.
very nice, i like.
bite me
why's the baby cryin? and why is there this discount? are these two thing in one ad?
shahid
don't you have kids?
kids HATE vegetables.
so the lower price means their parents are gonna buy more resulting in kids having to eat more. that's why they cry.
good insight.
There's a discount on veggies, which means the parents can buy more veggies. Baby doesn't like veggies and so the fact that the parents can buy more, is making him cry....
simple, isn't it?
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I think; therefore I am
Simple, clear insight. Well executed.
good 1. a good 1 indeed!
they showed me a picture & i laughed
dignity has never been photographed
Sooooo original... Too bad Bill Bernbach (never heard of? Ah ah ah) used basically the same insight... er... about FIFTY years ago?
http://spreadsomemerriness.files.wordpress.com/2009/11/school1.jpg
AHAHA...fantastc. great insight.
i'm here because i'm procrastinating
Good insight, but there´s something disturbing in the crying babies. I don´t know. Makes me feel bad for some reason.
i agree
this image do depicts more than just disgust for vegetables
in this image, it seems like baby is horrified / afraid, prima facie seems like the victim of some sort of child abuse,
while among other 2 Gianluca is best & Ana is OK too, but this one has gone terribly wrong, see the eyes of baby
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~ Quite obviously, I have gathered no moss ! ~
Yes, agree with silvi. They are crying really too much.
It's disturbing me too.
The art direction is following more Jill Greenberg than the insight.
moms (here: shoppers) can reconsider buying them when they see these cuties cry that real.
Très Joli, love it!
don't know if i like it or don't
Very good insight, 10/10. However, three similar photos of different kids doesn't make a campaign.
fuckin great
hopa, scuze
I think the insight is confusing. More discounts means the mums will spend more time in grocery stores and babies will cry....
www.immb.info
La idea es buena pero hace tiempo se hizo ...http://www.underground-ad.com.ar/
Done. Same product, same benefit, same execution.
ahahaha. loved it
http://adsoftheworld.com/media/print/corbis_one_idea?size=_original
Only parents who hate their kids would buy veggies after seein this ad. I mean its terribly funny... but does it really convey the message in the expected way? i doubt...
And then GOD said...
Let there be creativity!!!
Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.
IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)
Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.
IT IS SO BLATANTLY GHOST THAT THEY PUT BLOND BABIES TO IMPRESS INTERNATIONAL ANGLO SAXON JURIES (MAYBE O.1% OF THE PERUVIAN POPULATION IS BLOND INDEED)
poor kids, but i really like these.
I cant believe someone actually did this. Jill Greenberg created almost the exact same images like four years ago!!
Well great idea, good execution, although, i have to agree on some of the comments about the kids being blonde. Im from Bolivia myself, ive also been to lima peru, and i know that these countries 8our latin american countries) are multiratial countries, but the white (blonde) race is actually a minority.
Although you target might have been a high class public, using blonde kids in all 3 of them is too much, it makes the brand look a little discriminating, or like you just purchased the images from gettyimages, and didnt bother to hire a photographer. It would have been nice to see a blonde kid, a white kid with dark hair, and a slightly dark kid. That way you could have reached the high class target audience, but stiil make it look like you are in peru. After all, some dark skin people also have a high level position in peruvian economy and society.
With that, these ads would have been perfect.
ahahah, love the ad!! great metaphor
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It looks like areally poor Jill Greenberg rip-off.
I wouldn't use this campaign. Indeed, it's mildly disturbing.
The exact same ad was done by students in an ad school call underground (BsAs). They did this in 2007!!
also the art direction is the same!! shame on you!