3 Chanchitos Multimarket: Crying Babies, Ana

35% off all vegetables

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
Published: 2009

18 comments

lateralaspect's picture
lateralaspect
10 pencils

Great concept, well done!

s1bs's picture
s1bs
398 pencils

v. nice

thedesignaddict's picture
thedesignaddict
5391 pencils

Love it. Nice concept, and great photography. Only criticism is that all 3 are the same ad.

silvi's picture
silvi
4172 pencils

Why all the babies are blond?

satrianee's picture
satrianee
3748 pencils

only blond ones can be persuaded eating veggie... haha.

robinstam's picture
robinstam
215 pencils

Has everybody here gone nuts? Look, here's the link to Jill Greenberg's work:

http://www.yardwear.net/blog/content/binary/end-times.jpg

Of course it's okay to be inspired by photography and art. But when I studied at the Miami Ad School lots of students copied these pictures and put a text under it. In the end there were so many, that it wasn't even worth putting it in a student portfolio.

I must admit that this campaign has a smart twist. But if you still make Jill Greenberg-clones as a professional creative I think it's something to be ashamed of.

jebus's picture
jebus
474 pencils

Totally agree. First thing I thought when I saw the thumbnails was "Hey, a Jill Greenberg ripoff!"

Juan Martinez's picture
Juan Martinez
110 pencils

babies don't look peruvian AT ALL!!!

mpared's picture
mpared
562 pencils

i love these

kto's picture
kto
24 pencils

robinstam. I´m only hearing "I must admit that this campaign has a smart twist".

robinstam's picture
robinstam
215 pencils

I can imagine your point of view. Of all the Jill Greenberg-ripoffs I've seen this one is the best by far.

But the creatives missed an opportunity here. Instead of thinking: let's take this good idea and make the execution different, they decided to go for the safe option: making another ripoff. Execute it in a more original way, and it might be an award winner.

rolling.stone's picture
rolling.stone
2740 pencils

oh little baby, next time go on hunger strike if you get veggies to eat, lol

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~ Quite obviously, I have gathered no moss ! ~

lamoscacojonera's picture
lamoscacojonera
277 pencils

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

xcreativity's picture
xcreativity
2374 pencils

ahaha love the photography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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chericmc's picture
chericmc
6 pencils

im peruvian, and thats my sister. What´s your problem?

julian84's picture
julian84
102 pencils

The exact same ad was done by students in an ad school call underground (BsAs). They did this in 2007!!
also the art direction is the same!! shame on you!

Guest's picture
Guest

hahahaha, Jill Greenberg rip off!!!!

LeroyChristian's picture
LeroyChristian
392 pencils

HAHAHAHAHAHAHA

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