Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
Published: April 2008