30 ore per la Vita: Little Red Riding Hood

Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
Published: April 2008


R. Rinaldi's picture
R. Rinaldi
686 pencils

Number 219

getconnected2001's picture
987 pencils

Like it!

Scubadome's picture
62 pencils


esteb's picture
673 pencils

The line say a thing, the visual another, the body another again.
I'm a little confused.

dcgroppo's picture
239 pencils


NatalieM's picture
1687 pencils

I love the headline and the artwork, but it doesn't mesh well with the subject matter. This is definitely a serious topic not to be taken lightly.

Lip's picture
234 pencils
Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

Its a good ad.


Alistair C.'s picture
Alistair C.
692 pencils

not convincing.
the illustration is good, funny actually.
the idea is wrong... it's funny and cruel in the same time, the connection with aids transmission being forced.
the copy is... well, the translation could be better and "all you need is 100 euro to save a life" is really not needed.

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