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21st Century Healthcare Repella Insect Repeller: Lizard

21st Century Healthcare Repella Insect Repeller: Lizard
Your rating: None Average: 6.6 (30 votes)

Change the way insects see you.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser's Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Directors: Katherine Khor
Photographers: Jeremy Wong, Nemesis Pictures
Typographers: Katherine Khor
Other Credits: Kevin Aw, Miracle Factory

11 Comments

NicholeP's picture 112 pencils
NicholeP | Thu, 2009-09-24 00:21

really bad copy. way too explanatory

Guest's picture
Guest | Thu, 2009-09-24 01:05

Has been done. Cannes 2001 - make yourself unnattractive. Agency: Scholz+Friends Berlin. Oliver Handlos was the copywriter.

rolling.stone's picture 2750 pencils
rolling.stone | Thu, 2009-09-24 01:40

In that case copy is more explanatory, here copy is confusing, yet good art.

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~ Quite obviously, I have gathered no moss ! ~

mikeelrapido's picture 1943 pencils
mikeelrapido | Thu, 2009-09-24 01:57

Nice idea...

<---------------SexInAds------------------>

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Blashyrkh's picture 21230 pencils
Blashyrkh | Thu, 2009-09-24 04:16

Definitely not. I hate reptiles.

everartz's picture 7590 pencils
everartz | Thu, 2009-09-24 04:37

these things arent lizards they are dinosaurs!

| Everartz |

joelapompe's picture 2480 pencils
joelapompe | Thu, 2009-09-24 06:12

yeah, nice but done :
http://www.joelapompe.net/2009/09/24/frogmen/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Guest's picture
Guest | Thu, 2009-09-24 09:35

The copy doesn't make sense. Or the visual doesn't.

silvi's picture 4174 pencils
silvi | Thu, 2009-09-24 13:04

I love it!!!!!!

justin3790@gmail.com's picture 6 pencils
justin3790@gmail.com | Thu, 2009-09-24 22:25

Lovely idea. The art direction needs work though. Retouching is not great.

Keep crafting it for awards.

Guest's picture
Guest | Sat, 2010-08-21 14:15
7

This is made for the Singaporean context. If you've come to this part of Southeast Asia you'll notice the unusual number of house lizards in all the nooks and crannies of the buildings.

Nobody kills lizards here because we believe they kill the insects (which are in huge quantities, so you know).

This is an ad that works well in its context. I like the insider joke.

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