20th Century Fox: Car

Trying to reach the airport using the highly polished John McClane driving technique.
For two hours. Everything seems so easy.
www.fox.es

Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Pedro Rego
Art Director: Aurora Hidalgo
Executive Creative Director: Andrés Martínez
Published: August 2008

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4 comments

Guest's picture
Guest

This campaign makes as much sense, as an Elephant fucking a puppy. No wonder BBDO is suffering under the crisis.

tirthomitro's picture
tirthomitro
2720 pencils

i love john mclain. so this is kewl!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

yep. this is too good.

ruSh.Me's picture
ruSh.Me
109 pencils

I like Bruce Willis and Die Hard.. And I also go the part that the upturned car the end result of the stunt by John McClane.. But "For two hours. Everything seems so easy." does it imply that watch the movies for 2 hours and things will seem simple?

Not put forth easily!! :(

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