She doesn't want your sympathy.
But her opponents might.
Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods
Published: February 2010
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24 Comments
Nice!
Done by Nike - so it's not that nice...
http://www.aef.com/images/museum/clio_2001/42.jpg
http://files.coloribus.com/files/adsarchive/part_288/2889055/file/para...
http://files.coloribus.com/files/adsarchive/part_288/2888955/file/para...
1 pt from me.
i like it...
http://karanraghav.blogspot.com/
strong. love it
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Strong, that's true.
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nice copy
Nice 1. Attitude full on.
UDAYpatwardhan@+91 22 98206 54722
Good image, good copy. I like this very much!
Poster Frames Stock Displays Blog. Twitter. Facebook.
wow, I love the tone of the copy, kudos to the writer, and nice B&W photo
Lovely
I am not a native English speaker (can't hide it), but I feel 'She doesn't need/want your pity/regret. But her opponents might.' would be more accurate. Maybe I got it all wrong, everybody likes the copy.
Awesome! Everything is so beautifully executed and the copy is so powerful.
murali duggineni
Nice. Very strong
It is........Phenomenal!
very strong imagery with very strong Line!
Love et
The title is very smart.
Very good work.
Simple ideas are the best !
done for nike, can't remember the year
keep smilling
Nike print campaign, The Jupiter Drawing Room, 2001. One Show bronze.
www.adforum.com/adfolio/reel_detail.asp?page=1&ID=18002&TDI=VD5Yj6I6
(Disabled runner: It's okay to stare. It's hard not to when you're looking at a world record holder.)
www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Disabled swimmer: It's okay to feel sorry for him. He missed gold by a hundredth of a second.)
www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Basketball player in a wheelchair: Feel awkward around him? You must be playing him in the semi-finals.)
Man, I heart this one.
Super.........
Now this is a powerful ad! It has grace, dignity, and it moves the heart!
it shows their determination... and the copy hit your emotion!
Great campaign!
www.trendhunter.com/trends/paralympic-ad
withalltherespects
not bad at all, nice copy writing
very powerful...