2010 Vancouver Paralympic Games: Stephanie Dixon Swimming

She doesn't want your sympathy.
But her opponents might.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods
Published: February 2010

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24 comments

Gunnar's picture
Gunnar
42 pencils

Nice!

karan raghav's picture
karan raghav
210 pencils

i like it...

xcreativity's picture
xcreativity
2374 pencils

strong. love it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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mikeelrapido's picture
mikeelrapido
1929 pencils

Strong, that's true.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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sintra's picture
sintra
699 pencils

nice copy

patUDAY's picture
patUDAY
436 pencils

Nice 1. Attitude full on.

UDAYpatwardhan@+91 22 98206 54722

andyStock's picture
andyStock
666 pencils

Good image, good copy. I like this very much!

checkhill's picture
checkhill
465 pencils

wow, I love the tone of the copy, kudos to the writer, and nice B&W photo

Dzsoi's picture
Dzsoi
5961 pencils

I am not a native English speaker (can't hide it), but I feel 'She doesn't need/want your pity/regret. But her opponents might.' would be more accurate. Maybe I got it all wrong, everybody likes the copy.

muraliduggineni's picture
muraliduggineni
104 pencils

Awesome! Everything is so beautifully executed and the copy is so powerful.

murali duggineni

Brain-Art's picture
Brain-Art
1101 pencils

Nice. Very strong

rameez's picture
rameez
28 pencils

It is........Phenomenal!
very strong imagery with very strong Line!
Love et

silvi's picture
silvi
4172 pencils

The title is very smart.

Hibon's picture
Hibon
3731 pencils

Very good work.

Simple ideas are the best !

JFDreamer's picture
JFDreamer
176 pencils

done for nike, can't remember the year

daigoro's picture
daigoro
4 pencils

Nike print campaign, The Jupiter Drawing Room, 2001. One Show bronze.

www.adforum.com/adfolio/reel_detail.asp?page=1&ID=18002&TDI=VD5Yj6I6
(Disabled runner: It's okay to stare. It's hard not to when you're looking at a world record holder.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Disabled swimmer: It's okay to feel sorry for him. He missed gold by a hundredth of a second.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Basketball player in a wheelchair: Feel awkward around him? You must be playing him in the semi-finals.)

SAM75's picture
SAM75
218 pencils

Man, I heart this one.

Guest's picture
Guest

Super.........

Sven Gali's picture
Sven Gali
845 pencils

Now this is a powerful ad! It has grace, dignity, and it moves the heart!

Adaddicted's picture
Adaddicted
3435 pencils

it shows their determination... and the copy hit your emotion!
Great campaign!

www.trendhunter.com/trends/paralympic-ad

withalltherespects

hichamm's picture
hichamm
2 pencils

not bad at all, nice copy writing

raavigeorgian's picture
raavigeorgian
2444 pencils

very powerful...

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