2010 Vancouver Paralympic Games: Ray Grassi Sledge Hockey

Standing on the podium is overrated.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods
Published: February 2010

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16 comments

dreadboy's picture
dreadboy
413 pencils

Even though the attitude is definitely making this worth it, too bad he has a shirt picturing a hockey player.

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elnietodeNicho's picture
elnietodeNicho
360 pencils

Great attention on details.

art direction, copy, the ad itself is great!

xcreativity's picture
xcreativity
2374 pencils

good one!

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Hiperion's picture
Hiperion
3138 pencils

yawn..

patUDAY's picture
patUDAY
436 pencils

good 1.

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SoCH_TO's picture
SoCH_TO
953 pencils

Nice Work !!

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rameez's picture
rameez
28 pencils

very nice, Perfect expression!

silvi's picture
silvi
4172 pencils

Agree with the first comment. Shirt is not neccesary. Is confusing.
Photo and composition is great

B.'s picture
B.
22 pencils

That's not what the first comment said. The first comment was stating that it is unfortunate that the hockey player within the logo has the use of his legs while he plays without them. Although I do think that both of you are confused by the sport. He plays hockey, just without the use of his legs... he is still a hockey player, just that he is in the Paralympics and they have a different way of playing. The jersey is necessary, it is an ad for the country he represents, that is their uniform. What jersey would you suppose that he wear instead?

F.Abboud's picture
F.Abboud
218 pencils

Fully agree with B; if you guys before giving comments, better you check and search; the logo on the jersey is the official logo for the Canadian Paralympic Hockey Team; as the old wise man said, “when in doubt google that shit” ;)

Adaddicted's picture
Adaddicted
3435 pencils

Perhaps they need to show their positive attitude! as 'Hockey Canada'
I do not think that it was an accident, one play Field Hockey, and the other Sledge Hockey! which does not mean that they should amputate the logo too!
...said earlier "they do not need your sympathy"

still the campaign is great!

withalltherespects

boom's picture
boom
137 pencils

beautiful ad. powerful too. not sure it's the ad or just seeing a paraolympic athlete.

Sven Gali's picture
Sven Gali
845 pencils

Terrific!

Dreaming's picture
Dreaming
50 pencils

mind blowing!

michelangelo's picture
michelangelo
660 pencils

excellent ad

Dadaism's picture
Dadaism
161 pencils

What sports is this outfit playing for?

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