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Minimum's picture
Minimum
Activity Score 1490

Suddenly I'm thinking of ellehcimeo. :) I think shes the only one who knows why

But I like the ad. A bit simple and boyish but its effective. The colouring and cropping is good too
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sloppy4's picture
sloppy4
Activity Score 1494

am i sensing a little ads of the world romance? ahhhh. perhaps ivan can be your justice of the peace.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

;x

i do know why, and i'm picturing it right now.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Irresistable? Is there a pun I'm missing?

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Minimum's picture
Minimum
Activity Score 1490

Dont say you never like watching women tennis with the nice skirts, boobs flapping all around and those nice smooth legs running back and forth?
The only diffrence with squash is that they run harder and sweat quicker.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Rog's picture
Rog
Activity Score 6082

Watching... Boobs... legs... sweat...
your tagline's finally making sense, Mini! :)

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Minimum
Activity Score 1490

yes, Im lonely, yes I'm'isolated. It hurts, like hell mind that. Thanks to soem people I have grown to love it is same to say that I can call myself a poet. But the burden of all that woe and sorrow is finally taking its toll. Im feeling it these days. A bit to much for my taking.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sloppy4's picture
sloppy4
Activity Score 1494

i'm not sure you need the shot of the woman's legs. wouldn't just the men pressed up against the glass do the trick? sorta giving away the joke and the idea.

Joe76's picture
Joe76
Activity Score 772

I agreed

sloppy4's picture
sloppy4
Activity Score 1494

not that i find her legs repulsive mind you.

Joe76's picture
Joe76
Activity Score 772

neither do I. 10/10 to her legs : )

DarkSide's picture
DarkSide
Activity Score 1066

less is more

ivan's picture
ivan

True, it would've been cool.

sloppy4's picture
sloppy4
Activity Score 1494

a bit ham-handed as it is.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I have no problem with this, i like women as much as the next guy, but i'm surprised no women have made the comment that this insults a well-respected women's sport by resorting to tits and ass.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

you are right. it does exploit the female of the species. but it is pretty subtle, and leaves alot to the imagination. it's not like the player is wearing a soaked bikini or anything.
i'm torn. am i really offended that all those men are oogling the female player, when every other beer commercial has taught me that we are viewed as objects? i don't know.
will it get more viewers to come out and support the ladies? i also don't know.

they probably could have come up with something less objectifying. but maybe the client said "put the sex back into squash!". we may never know.

oh the struggle of it all.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Good points.
I'm a guy, and I even think that this is a lame way to sell squash.

For one, as the male of the species, I think I can speak for all men here when I say that we are not this stupid. (I also don't care for beer commercials flaunting women, I think it's an excuse for not actually having any kind of idea).

Men aren't this one-dimensional (although that's how we're usually portrayed), so this ad will never increase spectators. For one, they've completely isolated 50% of their audience - women! This is a sport. One that is enjoyed by both genders. If guys want to look at half naked women, they'll go straight to the source and hit up a strip club. I think this insults both men and women. Women because they're not only sex objects, and every time we sell something that is "female-specific", we only know how to do so by showing the obvious - women have boobs and bums. What insight! That's nothing new. And men because we're not so lame that we'll go watch hours of squash to stare at girls.

However, you're right, we don't know what the brief was. Perhaps this is what the client wanted.

Whew! I'm tired. That was my rant for the week.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Nice one PaulyG.
High five!

Hand's picture
Hand
Activity Score 195

Yes, less is more, but i think the shot of legs would attract more men spectators :D~
besides we (as men) wouldnt want to have the image of ourselves pressed on glasses in these squash matches would we?

SummerA's picture
SummerA
Activity Score 154

I don't like this ad much because it's mainly directed to men. And shouldn't be the opposite? shouldn't it be about empowering women and not objectifying them?

fotdot's picture
fotdot
Activity Score 673

Actually, have you seen the women who play professional squash? I'd have to say that this doens't work. There are definitely no Maria Sharapovas in the mix. So either the target audience are a bunch of losers, or they're a bunch of pathetic, losers. In addition, they don't wear skirts. A bit too contrived.

jackblack's picture
jackblack
Activity Score 2355

Agree with FD. The chicks that play squash are the least to be desired. Sorry gals out there, if you actually play. Not necessarily working for me.

elmikel's picture
elmikel
Activity Score 1147

but isn't advertising full of lies? they need to attract spectators somehow...though it might be a bit 'cheap'

juliangray's picture
juliangray
Activity Score 987

actually telling an untapped truth is what really makes sells. Also, if a guy is so pathetic to go watch squash for the women, if in the first time he sees that they are not apealing, they wont come back. If you need to lie, then you are not finding the best creative path to sell the product.

note: im not talking about exageration/dramatization in the normal parameters of ads. Im talking of missleading the consumer.

lisawesa's picture
lisawesa
Activity Score 71

great if the aim is to fill the seats with perverts. the idea could have been made humerous and not so immediatly offensive had the execution not been so literal. the line stating 'it's irresistable' and the fact people can watch for free makes it seem more perverted.

Rog's picture
Rog
Activity Score 6082

Subtle!
But, it's hitting the desired audience, I see. :)

>>>> That's not an ad. THIS is an ad.

julezs's picture
julezs
Activity Score 100

shallow and demeaning

Rog's picture
Rog
Activity Score 6082

Eeeeeexactly!

>>>> That's not an ad. THIS is an ad.

Laurent's picture
Laurent
Activity Score 289

This is cool but was done on tv to announce a female player at a grand tennis tournament. the referees were all bowing to see under her skirt too. can't remember the player and can't rememeber the tournament but do remember it was done.

Desi's picture
Desi
Activity Score 1052

PaulyG_fill in ... i couldn't agree with you more.

emeka baba's picture
emeka baba
Activity Score 6

works for me

Disco Munky's picture
Disco Munky
Activity Score 3890

Whoo Hoo! Legs and boobs! Alright!

Beer me. I'm here for the duration.

Doin' it for the points

Stephan D's picture
Stephan D
Activity Score 50

who doesn't have an ad with people against the glass? this is such an old, old formula. Sorry, but nothing is happening in here.

Seixas's picture
Seixas
Activity Score 95

legs wins!

salil.sharma's picture
salil.sharma
Activity Score 2428

WTF
BAD ART DIRECTION

Designer Don't Do Different Things
They Do Things Differently

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