2001 Movie Rental: ET

Movies for reading
2001
The DVD rental store now also sells cinema books.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: José Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX

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16 comments

pierrelastname's picture
pierrelastname
2869 pencils

done many times... with newspaper.
nothing new.

deuBleuDi's picture
deuBleuDi
265 pencils

read this comment somewhere else :)

pierrelastname's picture
pierrelastname
2869 pencils

no no no

hufflepoff's picture
hufflepoff
430 pencils

Not much thought went into this; it's unfortunate because it is such a cool idea to work with!

akshaysrikar's picture
akshaysrikar
420 pencils

first thought...

atb2005's picture
atb2005
13567 pencils

It's true not much thought went into this. Still, I like it. The idea may not be original, but at least the executions are beautiful.

makelogobigger's picture
makelogobigger
417 pencils

agreed

STFU and Make the Logo BIGGER!

Dzsoi's picture
Dzsoi
5268 pencils

Agree, but my conclusion is more negative. Without a fresh creative idea they wanted to get away with beautiful executions.

atb2005's picture
atb2005
13567 pencils

Can you think of any other ideas? I'm just curious is all. We have a dvd rental store that now sells movie books. So we have movies + books, and these visuals combine both. I personally can't think of another way to put those two together, especially in a new fresh mind blowing way.

Hibon's picture
Hibon
3731 pencils

very boring.

Simple ideas are the best !

dheeraj4uuu's picture
dheeraj4uuu
34 pencils

nothing new....

terryads's picture
terryads
91 pencils

I like the idea, for this product is just perfect.
The illustration is the most week of the campaign, both of the others is way better than this one

Guest's picture
Guest

Nice art work, good idea

Guest's picture
Guest

Beautiful

AdventureAd's picture
AdventureAd
186 pencils

Good, but the less of the campaign

v0the0kwc's picture
v0the0kwc
141 pencils

though not new, but cannot deny that this ad is not beautiful

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