Movies for reading
2001
The DVD rental store now also sells cinema books.
Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: José Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX
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16 Comments
done many times... with newspaper.
nothing new.
read this comment somewhere else :)
no no no
Not much thought went into this; it's unfortunate because it is such a cool idea to work with!
first thought...
It's true not much thought went into this. Still, I like it. The idea may not be original, but at least the executions are beautiful.
agreed
is it half cooked or half uncooked? its half uncooked!
Agree, but my conclusion is more negative. Without a fresh creative idea they wanted to get away with beautiful executions.
Can you think of any other ideas? I'm just curious is all. We have a dvd rental store that now sells movie books. So we have movies + books, and these visuals combine both. I personally can't think of another way to put those two together, especially in a new fresh mind blowing way.
very boring.
Simple ideas are the best !
nothing new....
I like the idea, for this product is just perfect.
The illustration is the most week of the campaign, both of the others is way better than this one
Nice art work, good idea
Beautiful
Good, but the less of the campaign
though not new, but cannot deny that this ad is not beautiful