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Agency: 
Published/Aired: 
May 2010
12312
Description: 

Print advertisment created by Lowe, Brazil for 2001, within the category: Retail Services.

Movies for reading
2001
The DVD rental store now also sells cinema books.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: José Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX

Comments (16)

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pierrelastname's picture
pierrelastname
Activity Score 2869

done many times... with newspaper.
nothing new.

deuBleuDi's picture
deuBleuDi
Activity Score 265

read this comment somewhere else :)

pierrelastname's picture
pierrelastname
Activity Score 2869

no no no

hufflepoff's picture
hufflepoff
Activity Score 430

Not much thought went into this; it's unfortunate because it is such a cool idea to work with!

akshaysrikar's picture
akshaysrikar
Activity Score 420

first thought...

atb2005's picture
atb2005
Activity Score 13557

It's true not much thought went into this. Still, I like it. The idea may not be original, but at least the executions are beautiful.

makelogobigger's picture
makelogobigger
Activity Score 470

agreed

Dzsoi's picture
Dzsoi
Activity Score 8508

Agree, but my conclusion is more negative. Without a fresh creative idea they wanted to get away with beautiful executions.

atb2005's picture
atb2005
Activity Score 13557

Can you think of any other ideas? I'm just curious is all. We have a dvd rental store that now sells movie books. So we have movies + books, and these visuals combine both. I personally can't think of another way to put those two together, especially in a new fresh mind blowing way.

Hibon's picture
Hibon
Activity Score 3736

very boring.

Simple ideas are the best !

dheeraj4uuu's picture
dheeraj4uuu
Activity Score 34

nothing new....

terryads's picture
terryads
Activity Score 104

I like the idea, for this product is just perfect.
The illustration is the most week of the campaign, both of the others is way better than this one

Guest's picture
Guest

Nice art work, good idea

Guest's picture
Guest

Beautiful

AdventureAd's picture
AdventureAd
Activity Score 215

Good, but the less of the campaign

v0the0kwc's picture
v0the0kwc
Activity Score 141

though not new, but cannot deny that this ad is not beautiful

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