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Published/Aired: 
March 2007
Description: 

If men were women, we'd insure them.
But they're not. So they don't get to pay substantially lower car insurance premiums.
Cover with care.

Advertising Agency: Black River Football Club, Johannesburg, South Africa
Creative Director: Ahmed Tilly
Art Director: Nicola Bower
Copywriter: Khaya Dlanga
Photographer: Mike Lewis

Comments (22)

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Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

YES!! I have waited sooo long to say: That's sexist and i'm feeling discriminated! Thanks!

me thinks's picture
me thinks
Activity Score 722

" But they're not. So they don't get to pay substantially lower car insurance premiums."

Too long and boring copy.

Minimum's picture
Minimum
Activity Score 1490

Why do women pay less for car insurance? There is a saying here about women and cars that is not so positive. So letting women drive AND paying less doesn't make sense.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

I couldn't agree more.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i know. women are just as crazy behind the wheel as men. but, we have less testosterone, so are less likely to be as agressive. but that doesn't mean there aren't careless women drivers. the ones that make my head spin are the ones who apply makeup while driving. "honey, that mascara is going to run down your face right after you hit that car beside you anyways, and you are going to look hideous when the coroner gets here, so why don't you just wait till you get to your destination and then apply it. mkay?"

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Are you female?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

yes, mon petit chou, je suis une femme.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Très bien.
Anyway, don't get under the wrong impression that we devalue women. Or that you have to defend them. :)
V

ellehcimeo's picture
ellehcimeo
Activity Score 3516

not at all.
i do feel that the insurance companies are dodgy because they discriminate based on the sex of the individual applying though. equality goes both ways.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Fully agree with you in that aspect.

JTW926's picture
JTW926
Activity Score 184

why, may I ask, is there a rat in the ad??

Seixas's picture
Seixas
Activity Score 95

it´s photoshoped

soulbearer's picture
soulbearer
Activity Score 213

man u missed the whole ad.....the man is scared of the rat

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

are you saying that the reason for the rat beeing in the ad is the fact, that it is photoshopped?

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

The rat is there to illustrate the guy as if he was a woman... just that...
And yes, it's photoshoped. And yes, badly photoshoped.

sloppy4's picture
sloppy4
Activity Score 1494

while he's up there, he should hang himself.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

And actually the cliché is talking about mice, not rats.

V

zephyr7884's picture
zephyr7884
Activity Score 52

I would jump on the table if i see a rat. So would that make me a woman too?

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

That strongly depends on your specific reasons for jumping. Feel free to elaborate ...

Totto's picture
Totto
Activity Score 685

surrogative heights.. but not higher than the table top!!

Intelligent ads are the need of the hour.

Laurent's picture
Laurent
Activity Score 289

In a time where everyone's rapping about gender equality and sexual discrimination, this ad does both. I don't think we can blame the agency since they're only doing thier job, but the product in itself is shit. I honestly can't figure out why a person should pay less for something because of his/her sex.

ivan's picture
ivan

Simply because statistics show that man do more costly accidents. And, I think women do more small accidents. So at the end of the day women in general cost less for insurance companies.

Wordnerd's picture
Wordnerd
Activity Score 6692

YES!! I have waited sooo long to say: That's sexist and i'm feeling discriminated! Thanks!

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