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1% For The Planet: Dolphins
If the dolphins are so smart, they should start a small business and save themselves.
1% For The Planet is a non-profit business alliance.
Advertising Agency: TDA Advertising & Design, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Director: Thomas Dooley
Copywriter: Brad Phifer
To be published: November, 2007
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Comments
Someone has been reading Douglas Adams
http://www.navinharish.org
Haha! So true! :)
Hissss ....
Monkey business.
But where are the mice?
Great work, my work!
Lame journalism-style copy.
Chopsuey. Uninspiring visuals.
A smorgasbord of old, recycled news.
Degenerating into cheap, rumor mill.
Propaganda machine.
the concept is great, copy too. but typographically quite heavy.
why so much teeexttt. i mean, shudn't this (headline) interest you to surf to their site??
and all elements are weirdly placed. this looks like to be printed very small.
Probaby would of worked better if they took key points from the copy rather than using all of it.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
No comment
The writing and the headline are nice, but who the hell approved that typeface and art direction? Ruins a nice long copy ad.
I laughed, I cried... wait, I just laughed my bottom off when I read that headline....
these are fantastic headlines, but what follows is dissapointing "yeah we got 'em hooked, now just give up on the body copy"
, and those faded silhouettes is a crummy art job.
Snore
this campaign is brilliant. some of the best headlines i've seen in a while.
you should DEFINITELY read more headlines
OR read Douglas Adams.
Four feet good. Two feet bad.
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