180 Report Call: Waxing

You’re not afraid of screaming when waxing. Violence against women is a crime. Report.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga
Published: December 2010

8 comments

morse's picture
morse
16547 pencils

I understand, but it's not really working for me.

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MindDigger's picture
MindDigger
91 pencils

nails, menstruation and waxing(wtf) ?!? where's the link with violence??? those things are on a totally different level.
irrelevant and poor comparison.

NataliaLima's picture
NataliaLima
1380 pencils

It is for violence against woman.
I really dig this one. Specially cause this subject is kind of a taboo in Brazil, so it has to be discussed in a light way.

ledebaneto's picture
ledebaneto
43 pencils

MindDigger:

But this is exactly the point. Women complaining a lot of everyday situations such as these. And when it comes to report suffering violence at home or anywhere else, they stay in silence. So this comparison becomes quite relevant.

dollypoppin's picture
dollypoppin
1423 pencils

Agree! It's not that great though, but I like idea the ad series has. It's new for me.

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"Nihil sub sole novum"

ledebaneto's picture
ledebaneto
43 pencils

By the way. This campaing is Great. Lovely art direction, powerfull copy. Well done.

jackblack's picture
jackblack
2328 pencils

Not great.

desailly's picture
desailly
470 pencils

I think the art direction is fantastic. But if I'm reading the lines correctly, not sure it could run in Europe / US. Conflating the violence with beauty? Suggesting that if they're happy to whine about one but not the other, there's something wrong with them?

£50 says it's a male team.

Edit: so it is.

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