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Comments (8)

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Highest Rated

desailly's picture
desailly
Activity Score 470

I think the art direction is fantastic. But if I'm reading the lines correctly, not sure it could run in Europe / US. Conflating the violence with beauty? Suggesting that if they're happy to whine about one but not the other, there's something wrong with them?

£50 says it's a male team.

Edit: so it is.

morse's picture
morse
Activity Score 17508

I understand, but it's not really working for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDigger's picture
MindDigger
Activity Score 91

nails, menstruation and waxing(wtf) ?!? where's the link with violence??? those things are on a totally different level.
irrelevant and poor comparison.

NataliaLima's picture
NataliaLima
Activity Score 1380

It is for violence against woman.
I really dig this one. Specially cause this subject is kind of a taboo in Brazil, so it has to be discussed in a light way.

ledebaneto's picture
ledebaneto
Activity Score 44

MindDigger:

But this is exactly the point. Women complaining a lot of everyday situations such as these. And when it comes to report suffering violence at home or anywhere else, they stay in silence. So this comparison becomes quite relevant.

dollypoppin's picture
dollypoppin
Activity Score 1423

Agree! It's not that great though, but I like idea the ad series has. It's new for me.

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"Nihil sub sole novum"

ledebaneto's picture
ledebaneto
Activity Score 44

By the way. This campaing is Great. Lovely art direction, powerfull copy. Well done.

jackblack's picture
jackblack
Activity Score 2355

Not great.

desailly's picture
desailly
Activity Score 470

I think the art direction is fantastic. But if I'm reading the lines correctly, not sure it could run in Europe / US. Conflating the violence with beauty? Suggesting that if they're happy to whine about one but not the other, there's something wrong with them?

£50 says it's a male team.

Edit: so it is.

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