180 Report Call: Nail

When your nails break you let everyone know. Violence against women is a crime. Report.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga
Published: December 2010

11 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

A bit lost in translation I suppose. The contradiction in the copy is really good.

NataliaLima's picture
NataliaLima
1380 pencils

The actual translation is "Breaking your nail hurts less and you tell everybody."

Hahalexander's picture
Hahalexander
140 pencils

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander's picture
Hahalexander
140 pencils

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander's picture
Hahalexander
140 pencils

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

dollypoppin's picture
dollypoppin
1423 pencils

Don't think so. More like encouraging them to ignore the lesser painful things in life and do something about the more painful ones.

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"Nihil sub sole novum"

Rammelasen's picture
Rammelasen
71 pencils

Agree. Weird concept.

kleenex's picture
kleenex
27828 pencils

Not working for me.

ledebaneto's picture
ledebaneto
43 pencils

Why?

ledebaneto's picture
ledebaneto
43 pencils

Kleenex:

Why is not work for you?

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