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Nail

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by M&J, Brazil for 180 Report Call, within the category: Public Interest, NGO.

When your nails break you let everyone know. Violence against women is a crime. Report.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga

Comments (11)

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Highest Rated

Hahalexander's picture
Hahalexander
Activity Score 140

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

A bit lost in translation I suppose. The contradiction in the copy is really good.

NataliaLima's picture
NataliaLima
Activity Score 1380

The actual translation is "Breaking your nail hurts less and you tell everybody."

Hahalexander's picture
Hahalexander
Activity Score 140

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander's picture
Hahalexander
Activity Score 140

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander's picture
Hahalexander
Activity Score 140

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

dollypoppin's picture
dollypoppin
Activity Score 1423

Don't think so. More like encouraging them to ignore the lesser painful things in life and do something about the more painful ones.

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"Nihil sub sole novum"

Rammelasen's picture
Rammelasen
Activity Score 71

Agree. Weird concept.

kleenex's picture
kleenex
Activity Score 49614

Not working for me.

ledebaneto's picture
ledebaneto
Activity Score 44

Why?

ledebaneto's picture
ledebaneto
Activity Score 44

Kleenex:

Why is not work for you?

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