1792 Ridgemont Reserve: Short cut

There are no short cuts when it comes to crafting a great bourbon.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Steffan Postaer
Group Creative Director: Paul Janas
Senior Art Director: Matt Dimmer
Copywriters: Paul Janas
Print Producer: Julia Cunningham
Illustrator: Jane Webster
Photographer: John Schulz
Published: September 2008

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exithigh's picture
86 pencils

Nicely done. Great art direction with good copy.

sneakyhands's picture
1857 pencils

agreed, this line is better.

Gorilla Lover's picture
Gorilla Lover
84 pencils

I would flip straight past this. And I love maps.
An aged bourbon with a history? Now that's an original thought.

Roger Daly's picture
Roger Daly
359 pencils

Agreed GL.
Overcooked. Trying to say / show too much.
Let the map say it.
Yes, it's a cool bottle design. We get it.
Speaking of history, Bembo type takes me back, too.

Guest commenter's picture
Guest commenter

good work...well done.

izmild's picture
770 pencils

I like it very much. art and copy are very good

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