1500: Cactus

Don't take off your shoes and kick a cactus.
As obvious as 'don't drink and drive' should be.

Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative director: Carlos Murad
Copywriter: Carolina Markowicz
Art director: Rafael Segri
Account Service: Raf Mansur Fayad, Ana Carolina Madeira
Project managers: Jaqueline Travaglin, Rafael Turri