13th Street: Toaster

Advertising Agency: Shackleton, Madrid, Spain


ultraboon222's picture
220 pencils

Love the art direction. Love Ikea.

Too many cooks in the kitchen....

mrtalented's picture
2175 pencils

the knives layout is better coz we can see products instantly. maybe the toaster has to float in the bathtub to get the same impact.

idt's picture
44 pencils

Uhm. Look at the logo at the bottom right of the ad. I don't think this is an electronics ad...

mrtalented's picture
2175 pencils

you are right. it was buried. the title of the ad made me think it was a campaign for house deco store. they even used the same font as ikea's (which is the idea).

anyway, i personally think showing a hint of toaster will help the idea to come across stronger.

jamesrothenburg's picture
554 pencils

Maybe, but it does say the word toaster in the ad. That's enough for me. It's not actually selling toasters so why is it so necessary to show one?

khalsain's picture
244 pencils

gr8 idea & gr8 art direction

andreabecon@yahoo.it's picture
64 pencils

well done!

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