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7 Comments
Love the art direction. Love Ikea.
Too many cooks in the kitchen....
the knives layout is better coz we can see products instantly. maybe the toaster has to float in the bathtub to get the same impact.
Uhm. Look at the logo at the bottom right of the ad. I don't think this is an electronics ad...
you are right. it was buried. the title of the ad made me think it was a campaign for house deco store. they even used the same font as ikea's (which is the idea).
anyway, i personally think showing a hint of toaster will help the idea to come across stronger.
Maybe, but it does say the word toaster in the ad. That's enough for me. It's not actually selling toasters so why is it so necessary to show one?
gr8 idea & gr8 art direction
well done!