13th Street, the crime channel: Garage

We see crime everywhere.

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux
Published: May 2008


ivan's picture

1. Pissed baseball player,
2. cut up his favorite bat,
3. threw the pieces away,
4. got himself a beer from the fridge
and went to play chess with his daughter.

Did I get it right?? ;)

teenie's picture
1894 pencils

Interesting ideas, but a little too obvious. They play on horror-movie stereotypes, which kinda writes the story for you.

NatalieM's picture
1685 pencils

I agree. This is one direction you could take. What other ones were on the drawing board?

philly's picture
10 pencils

i like this, but i'm not sure you really need the numbers. what if you just show the garage as is? Maybe have the bat be a little dinged up, the saw is hanging crooked, the frigde isn't shut all the way. its kinda obvious now.

i still think its great photography and a neat idea.


120 pencils

good idea!!! but just wanna ask, wouldn't it become difficult to get!!!!

yun siang orangutan's picture
yun siang orangutan
298 pencils

Banana 1

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I'm trying to decide whether it's banana 2 or banana 3...
; )

Get-a-Fix's picture
351 pencils

Totally agree with Philly...those little things would have made the ad way more interesting! Nonetheless, interesting idea for sure.

salvarredy's picture
354 pencils

Yeah! the crime it's there.
really boys, beautiful campaign and a great photo work.

Tapper's picture
490 pencils

I like the idea, not the line though, needs some work. 'WE' as a channel doesn't ring true.

Strip. Strip. Strip.

u z u m's picture
u z u m
69 pencils


neuclone's picture
90 pencils

Nice. I like it.

The line is poor.

Boxey's picture
8881 pencils

if you saw crime everywhere, you'd put numbers on a lot more items there.

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