We see crime everywhere.
Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux
Published: May 2008
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13 Comments
1. Pissed baseball player,
2. cut up his favorite bat,
3. threw the pieces away,
4. got himself a beer from the fridge
and went to play chess with his daughter.
Did I get it right?? ;)
Interesting ideas, but a little too obvious. They play on horror-movie stereotypes, which kinda writes the story for you.
I agree. This is one direction you could take. What other ones were on the drawing board?
-Natalie
http://www.nataliemarion.com
i like this, but i'm not sure you really need the numbers. what if you just show the garage as is? Maybe have the bat be a little dinged up, the saw is hanging crooked, the frigde isn't shut all the way. its kinda obvious now.
i still think its great photography and a neat idea.
_mm
good idea!!! but just wanna ask, wouldn't it become difficult to get!!!!
Banana 1
I'm trying to decide whether it's banana 2 or banana 3...
; )
Totally agree with Philly...those little things would have made the ad way more interesting! Nonetheless, interesting idea for sure.
Yeah! the crime it's there.
really boys, beautiful campaign and a great photo work.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
I like the idea, not the line though, needs some work. 'WE' as a channel doesn't ring true.
Strip. Strip. Strip.
COOL.
Nice. I like it.
The line is poor.
if you saw crime everywhere, you'd put numbers on a lot more items there.