13th Street, the crime channel: Garage

We see crime everywhere.

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux
Published: May 2008

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13 comments

ivan's picture
ivan

1. Pissed baseball player,
2. cut up his favorite bat,
3. threw the pieces away,
4. got himself a beer from the fridge
and went to play chess with his daughter.

Did I get it right?? ;)

Ivan Raszl, admin of AotW

teenie's picture
teenie
1894 pencils

Interesting ideas, but a little too obvious. They play on horror-movie stereotypes, which kinda writes the story for you.

NatalieM's picture
NatalieM
1687 pencils

I agree. This is one direction you could take. What other ones were on the drawing board?

philly's picture
philly
10 pencils

i like this, but i'm not sure you really need the numbers. what if you just show the garage as is? Maybe have the bat be a little dinged up, the saw is hanging crooked, the frigde isn't shut all the way. its kinda obvious now.

i still think its great photography and a neat idea.

_mm

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

good idea!!! but just wanna ask, wouldn't it become difficult to get!!!!

yun siang orangutan's picture
yun siang orangutan
298 pencils

Banana 1

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm trying to decide whether it's banana 2 or banana 3...
; )

Get-a-Fix's picture
Get-a-Fix
351 pencils

Totally agree with Philly...those little things would have made the ad way more interesting! Nonetheless, interesting idea for sure.

salvarredy's picture
salvarredy
352 pencils

Yeah! the crime it's there.
really boys, beautiful campaign and a great photo work.

Tapper's picture
Tapper
490 pencils

I like the idea, not the line though, needs some work. 'WE' as a channel doesn't ring true.

Strip. Strip. Strip.

u z u m's picture
u z u m
69 pencils

COOL.

neuclone's picture
neuclone
90 pencils

Nice. I like it.

The line is poor.

Boxey's picture
Boxey
8885 pencils

if you saw crime everywhere, you'd put numbers on a lot more items there.

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