13th Street: Conditioned Reflex, Drown

It will drown you
The channel that will make you be afraid of the television

Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
Published: May 2010


Guest's picture

what does it mean? Why would you want to watch that channel.

ivan's picture

13th Street is a horror channel. The more scared you're the better. :)

GuillermoFrank's picture
18 pencils

thanks ;)

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Art doesn't communicate very well. White colours, illustrated lines. Meh. Doesn't make me afraid.

shereefku's picture
16 pencils

absolutely right

sunilotb's picture
6 pencils

what is this man

AssassinX's picture
1329 pencils

Probably this is a piece of student work, just a sketch to show basic ideas, so it's not highly finished like pro's.
Anyway this one is not bad.

GuillermoFrank's picture
18 pencils

What i tried is not to make anybody afraid. What print of 13th Street makes anybody afraid? The point to comunicate is the "The channel that will make you be afraid of the television".
Yes it is a a piece of student work not highly finished, but is not a sketch... hehe, probably i did it to much naif.
Anyway, i consider this piece like the poorest of the campaign.

Thanks for the comments that are constructive ;)

Billoughsby's picture
5124 pencils

I like the drawing style employed for this series very much. It's charming and entirely appropriate because it evokes the world of simple fears, i.e. the thing in the closet or under the bed or under the stairs.

A few weeks ago, a series of hand-drawn ads was put up here and many people complimented the drawing. http://adsoftheworld.com/media/print/sparkfury_creative_consultants_eel

I find your series up to that level. They're a little wittier, in fact, especially the other two in this series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

why would you get kids to watch it anyways???

Guest's picture

ya like , why would you want kids to watch it???

magoo's picture
37 pencils

an adult in the print would make more sense!! or only kids are scared watching this channel??

GuillermoFrank's picture
18 pencils

Much missunderstanding... Prints represent some classic nightmares: be persecuted, be drowned and be restrained. The characters supose to be adults, look the other two prints.

Thanks for comment :)

shereefku's picture
16 pencils

The illustration, color and drawings used are not strong enough to make afraid, it gives some painful irritations.

Log in or register to post comments