123fleurs.com: Planes

Flowers would have been a better idea.

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriters: Mathieu Grichois, Lessly Chmil
Photographer: Corbis credits
Retouchers: Davis Martin, Benoit Monceau
Published: April 2008

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20 comments

toomuchflystyles's picture
toomuchflystyles
121 pencils

Funny in a sick way. But a bit forced: what skywriting company can afford two planes?

EGGO's picture
EGGO
354 pencils

Still learning here, so I'd like to know what makes this "too forced?"

You have to hate advertising in order to truly love it.

shades's picture
shades
78 pencils

..it's advertising, it's called creative license.

BAdman's picture
BAdman
23 pencils

There is nothing wrong with exaggeration. Its funny how much you knew about skywriting company fleets.

vanguard's picture
vanguard
25 pencils

I dunno, I like the humor, but like toomuchflystyles said...forced.

ivan's picture
ivan

It doesn't work. My girlfriend would love fireworks. ;)

Seriously, I think it's great.

Ivan Raszl, admin of AotW

robottttrockkkk's picture
robottttrockkkk
814 pencils

jajajjaja, esta chevre, aunque el otro me parece mas divertido.

[ http://eltubedeyou.blogspot.com ]

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

But knowing that a couple of men actually gave their lives to please you should mean something. It definitely beats the ususal "all I got for Valentine's Day was another stupid rose bouquet!!" ; )

dcgroppo's picture
dcgroppo
239 pencils

I think it sells the product. Maybe those big creative ways can go wrong, nothing compares to flowers, chicks dig flowers. Ok be a little more creative in valentine's day but give her flowers to.

Nice ads. I prefer the heart attack one.

consolidated.db's picture
consolidated.db
539 pencils

i agree, it's a little forced.

the message i get is 'buy flowers to show your love because alternatives will lead to death.'

maybe if the alternatives backfired and resulted in a conflicting message, rather than death?

this whole 'alternatives lead to death' is a forced insight imho, and isn't unique to flowers. you could attach this idea to tonnes of stuff.

Saatchi Makak's picture
Saatchi Makak
248 pencils

Done

smilepig's picture
smilepig
254 pencils

quite fun I think they just show the easier way.That's it.

reject_subject's picture
reject_subject
209 pencils

Guys, guys, please! let's not be too literal! These ads are meant be funny, and that's exectly what they're doing. I think they are great! Why do you read it as "alternatives lead to death"? They just used a funny way to show that flowers are always a good solution. Do you remember the print ad saying "Buy her flowers before she buys you one", with the women on her husband's funeral? No one got offended by it! Advertising reflects life, but also re-creates it :)

funky_frogii's picture
funky_frogii
2538 pencils

ha ha ah ah ah aha ha love it.

love anything creative.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Have Heart's picture
Have Heart
922 pencils

Haha, this is great!

daniel ieraci's picture
daniel ieraci
333 pencils

I think it's nice. Very funny idea and it made me smile (which can only be a good thing).

DGCS's picture
DGCS
410 pencils

Great ad. Very funny and diferent.

andreis's picture
andreis
285 pencils

like it

--
cargocollective.com/andrei

A to the G's picture
A to the G
61 pencils

great stuff

in the name of ad's picture
in the name of ad
456 pencils

great concept! I love it.
this is far much better than the heart attack one!
well found.

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