123fleurs.com: Model

Fast flower delivery.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Yann Le Pape
Account manager: Jessica Not
Art buying: Elena Mazzanti-Houel
Retouching: Frederic Perrot
Producing company: KA2 Productions
Published: February 2009

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24 comments

eldeadevis's picture
eldeadevis
306 pencils

Good idea, great photos!

Roshan Quintus's picture
Roshan Quintus
669 pencils

pls explain

bite me

Guest's picture
Guest

Not bad, not good.

Guest's picture
Guest

Not bad, good.

ORISHAS76's picture
ORISHAS76
344 pencils

BONITA CAMPAÑA.

PERO NO COMPRES FLORES, CAMBIA A LA LOCA QUE TIENES DE ESPOSA!!!!!

w

woss's picture
woss
24 pencils

You're right, man!

Guest's picture
Guest

Wouldn't it be better if she was smiling?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

no ofc not, this is not some sort of prank she's pulling of ;p

Guest's picture
Guest

exactly.

ADcoke's picture
ADcoke
160 pencils

es parecido el concepto al grand prix de cannes 2008, energizer.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The whole quell-the-wrath-of-a-bitch-from-hell-with-a-bouquet concept for a flower delivery service has been done a few times over. One very famous ad from years ago simply had the headline saying: "Exactly how mad is she?"

But I don't think I've ever seen an ad "showing" me exactly how mad she can be! And it looks pretty scary. But not as frightening as when my ex-girlfriend came chasing after me with a razor blade screaming "I'll slice your f*%#ing balls off you son of a bitch!!!" To this day, I can't remember what triggered that incident. Thankfully, my family jewels are still intact...

alausa's picture
alausa
1414 pencils

lucky S.O.B!

eldeadevis's picture
eldeadevis
306 pencils

No tiene nada qué ver con Energizer! Lo de Energizer son niños aburridos haciendo travesuras por falta de pilas en sus juguetes. Esto es flores express para contentar rápidamente a tu mujer. NO TIENE NADA QUÉ VER!

Guest's picture
Guest

hahaha funny!

theanc's picture
theanc
2778 pencils

Very nice idea and execution. Award winning campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

This stuff is great. Nice work.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Good solid idea.well exicuted.
Nice photography, some over slightly the top acting (but that's recipe for in this kind of thing).

And here comes the but......It's super one sided.
Ie.. all woman are Crazy-Psycho-bitches-from-hell. Could have been balanced out a bit more, Although to be honest I'm not sure how many guys would be greatfull for flowers. There's a danger of denting the machismo, perhaps a comedic version for the gals, or even girls sending flower's to girls (in a warm fuzzy way).

I guess this would appeal to the guy's on a "ain't that the truth" level. Seems to me like there's another 50% of the market who are going to be put off using this particular flower company as they're being singled out as crazed...

www.jpmountford.com

Guest's picture
Guest

I disagree about it being one-sided. Guys are the target. They buy flowers for women. True, there are other flower giving occasions, most of which are funerals, parties, weddings, housewarming gifts. But those are engagements where flowers are a given. This campaign tries to make flowers top of mind when you're in the doghouse.

HOWEVER...this strategy has been done many times, executed in a slightly different way, and it's pretty cliche. Therefore, it's not as fresh as the flowers it sells. And on top of that, like so many other campaigns featured on this site, it's really ONE AD executed 3 times. I mean think about it: What does this ad do that the other two don't? Nothing. It's "Hey, let's destroy his yacht/wine/cycle." They just strike me as too similar.

Guest's picture
Guest

Well done, once again!

circlel's picture
circlel
65 pencils

Like the ad, but not sure abt lighting n shadow, looks very weird to me.
Sorry, I'm no professional photographer, dun reli know how to tell.

Joel's picture
Joel
17 pencils

I don't like !

BAD IDEA !!! Ever seen.
Cheap shot !

PMP's picture
PMP
6 pencils

Good idea well executed.

Guest's picture
Guest

i wouldn't send flowers to this ad, no?

mikepants2005's picture
mikepants2005
504 pencils

This would be a much better campaign for Viagra. "Faster cock delivery" lol

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