10 Cane Rum: Ministry of relaxation, 1

Advertising Agency: Mother, New York, USA
Creative Directors: Linus Karlsson, Paul Malmstrom
Art Director: Piers North
Copywriter: Brandon Davis
Art Producer: Helen O'Neill
Photographer: Anders Overgaard
Retoucher: TAG


Guest's picture

"Emma loves to lie in the sand wearing her white dress and band hat while squinting off into the distance as a cute little wave spalshes her lower leg."

excuse me...waht?!

if this is the result of the copywriter consuming the mentioned rum than i may understand...

Reality Check's picture
Reality Check
2129 pencils

And the winner for world's smallest headlines goes to... (drumroll, please) Mother, New York!

y.e.'s picture
8 pencils


Guest's picture

If I could give this one less stars I would - absolutely no point to this ad except convincing the client a photo shoot on the beach was a good idea. And I think the copywriter was just pissed that he couldn't be there.

pindaro's picture
524 pencils

I dont care how hot she is, if i find a girl on the beach sand, soaking wet, drinking rum out of the bottle and with that hat..... I'd just feel petty.

Guest's picture

where is the idea?

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