106, Teleonthaal, Domestic Violence Hotline: Black Eye

Yesterday, I was cooking dinner but I forgot that I had also left the washer and dryer on, so we got a power shortage. In the dark I went looking for a flashlight and I accidentally bumped into the cupboard. Unfortunately I'd left an old iron on top and it fell off and hit me in the face. Hence the black eye.
You can tell us your real story.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Philip Vandenberghe
Art Director: Patrick Vermeylen
Copywriter: Caroline D'hont
Photographer: Wim Vanderwegen
Published: July 2007

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35 comments

G_Patterson's picture
G_Patterson
42 pencils

I like this. Were there any more to go with this?

skaroline's picture
skaroline
52 pencils

No, it was for a public awareness contest organised by a newspaper, you could only send in 1 ad.

ivan's picture
ivan

Thanks Caroline, I love it when the creators of the ad participate in the discussion.

Ivan Raszl, admin of AotW

G_Patterson's picture
G_Patterson
42 pencils

It's a good visual and a nice idea, I think it's well worth taking this forward into something more.

Blessilda Mok's picture
Blessilda Mok
117 pencils

Next ad, please.

deep_tracy's picture
deep_tracy
588 pencils

saw something like this almost ten years ago. the only difference was it had a baby in it, not a woman.

CC3's picture
CC3

This has always been a good idea.

Don't want to rain on the parade here but, you got to do the homework people. This has been done a few years back, almost verbatim. Check you CA ad annuals, it was a few years back but it's there.

postman's picture
postman
951 pencils

This is an "appealing" visual and gets the point across very well. I like it.

j4son's picture
j4son
266 pencils

well done,simple and effective.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

What a powerful ad. I LOVE IT!

However, (you knew that was coming, didn't ya?) CC3 is absolutely right. This almost exact same idea/execution has been tried very successfully in the past. And went on to win awards.
I'm usually not one to just spew words like "been done" or "seen it" at the "slightest" resemblance of an idea or the visual, etc. But when a carbon copy of your concept has been awarded at shows in previous years, you've just got to be to be able to say "this one is good, but let's move on..."

That's called maturity.

skaroline's picture
skaroline
52 pencils

Ok, it's been done, I can believe that. Like so many other ads. Have you ever seen the website Admirror? http://www.coloribus.com/admirror/
Sure there are copycats among us, and subcontiously we're always influenced by everything we see:
Derren Brown, a psychological illusionist who studies 'mind control' (and isn't that what we do in advertising after all, mind control?) once did a very curious experiment on two advertisers, watch it on http://www.youtube.com/watch?v=ZyQjr1YL0zg (be sure to watch the whole thing, the clue comes at the end)
To make my point: isn't there the possibility that two different people (or teams in this case) come up with the same idea?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The whole point of my comment (and that of CC3's, I believe) was that you, as an advertising creative, should know what's out there. What type of work has already received a lot of recognition in the public's eye and at industry awards shows. You simply HAVE GOT TO KNOW. That is part of you job description.
Sure, "great minds think alike." All the MORE reason for you to be aware that something you just came up with hasn't already been thought of, produced and been awarded mumerous awards before you!

DO YOUR RESEARCH.

beepbeep's picture
beepbeep

Sometimes you just don't know, let's give 'em the benefit of the doubt.
But I have to admit that research is important. The internet exist, adsoftheworld exists, canneslions.com exists. So a little check before presenting it to the client can avoid these sorts of discussions.

Now about the ad.
It's an OK ad, but not more than OK.
For a public awareness you should hit harder and newer.
After all it is the most difficult category to win.

skaroline's picture
skaroline
52 pencils

You're right, you should do research, and I do, but you got to admit you can never see them all (and what's the other ad this resembles to? can you give a link, if it has won so many prices, it shouldn't be too hard to find...).

CC3's picture
CC3

2000 CA ad annual 41

Pg 105

Haven is the client

fakebuster's picture
fakebuster

pha! it's not even true. faker

Guest star's picture
Guest star

come on, jet propulsion bla.
first of all: are you 100% sure that none of the ads you've done so far hasn't been done before in a similar or verbatim way? even though you're doing your research?
imagine: there's a good ad release in belgium. a similar ad has been done years before somewhere on this planet. would the target audience care? would joey average care?
first of all, it's the job of the juries to see if an ad has been done before or if it's a whole new idea. if this one was gold in cannes i would understand your tizzy.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

To all above commentators, I just realized that this ad was produced in Belgium and not here in America. I missed the credits up there. You probably couldn't have possibly known about the campaign I was talking about ever existed then. Although, it is STILL possible to find out as someone pointed out. But maybe I was a little too harsh on the creators of this ad. Sorry if I came across that way.
But I stand by my original comment about the importance of being aware of what kinds of work have already been produced. Both good AND bad.
And no, it's not just the job of the awards show judges, but it is yours as well.

BTW, I love these discussions with people from all over! It's wonderful.

skaroline's picture
skaroline
52 pencils

Yes, it's nice to get some discussion over here! I wasn't offended, so no worries there. I haven't been able to find the ad you were talking about though, any chance you can find a link somewhere? I'm actually curious...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Jet Propulsion Lab... 'that's called maturity', 'DO YOUR RESEARCH' ?!

You are beginning to sound like the biggest knob on this site, and what with Slim, Neimad and Spanky on here that's a pretty big achievement!

We're going to need more lube.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

haha. I actually have nothing against Jet Propulsion Lab; I think he knows what he's talking about (even if it's sometimes communicated in a condescending manner), but I think it's hilarious that you pointed out Spanky. I can't stand that guy.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

.

We're going to need more lube.

fractalrene's picture
fractalrene
1506 pencils

Nice ad.

musback's picture
musback
355 pencils

Really pulled me to my screen, and i'm a lazy man...
conclusion: it worked!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

addyong's picture
addyong
155 pencils

It caught my attention! That's an ad do!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Its good! There's so many ads like this out there, this one is subtle, different and I think it would register with the audience. Great!

We're going to need more lube.

C-Rock's picture
C-Rock
28 pencils

I love how the type is utilized to imply the bruise rather than actually having a bruise and the type as well. Well done!

euclid the greek mathematician's picture
euclid the gree...
98 pencils

it's been done

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I'm all up for people pointing out when something has been done before, but PLEASE say where you've seen it. Otherwise it's just frustrating.

We're going to need more lube.

G_Patterson's picture
G_Patterson
42 pencils

I agree with baloonatic here. Please give a refrence if you can, when pointing out work has "been done". Thanks

H_Buscaglia's picture
H_Buscaglia

Done

annina's picture
annina
18 pencils

It's been done.

Campaign: Prevention of Child Abuse
Agency: Ogilvy & Mother
Client: Childline
Country: SouthAfrica, 2000
Art Director: Ryan Reed
Creative Director: Mark Fisher
Copywriter: Neil Gardiner
Typographer: Ryan Reed

Gigilamour's picture
Gigilamour

yeah nice but I saw it a 1000 times before ... so.. not original anymore

AXAY555's picture
AXAY555
578 pencils

She is so beautiful
who would want to beat her?

AXAY555's picture
AXAY555
578 pencils

She is so beautiful
who would want to beat her?

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