100W. Awarding effective advertising.
Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling
Published: October 2008
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
no se si es muy bueno o muy malo. el hecho de ser mentirosos ya no nos fastidia, pierde valor la profesión.
The whole campaign is just a little too facile. Two easy targets and two bland stereotypical situations dont add to a whole lot of real communication. I thought these kinds of ads for award shows were supposed to far better than the winning ads themselves. This just comes off as something they spent an entire afternoon thinking up, photographing, and finishing off with a logo and tag line.
http://mimundoenotromundo.blogspot.com/
i don't like
http://myappleapps.blogspot.com/ | http://mimundoenotromundo.blogspot.com/
jajajajaja!!! para que te manden un mail
----------------------------
http://fcoutino.blogspot.com
this is black mood.
-------------------------------------------
http://comunique9.blogspot.com
--
Comunique9
¿Entonces la publicidad más efectiva es la que estafa a los consumidores?
¿Entonces la publicidad más efectiva es la que estafa a los consumidores?
Esta es una mera dramatización. La publicidad efectivamente busca vender, ya sea a largo plazo con posicionamiento o a corto plazo con promos y aquí lo que se muestra es que cuando una publicidad es espectacularmente buena llega a todos, no sólo a un target meta, no se trata de mostrar lo efectiva que puede ser una publicidad preparada para venderle a un ciego... hay que ver más allá si querés juzgar.
------
--------------------------------------
Change it, change it now coz they will tomorrow.
Es publicidad para publicistas... tómalo con un poco de sentido de humor... no le hace daño a nadie...
Pero la publicidad también es una profesión seria.
Es seria pero muchas veces como con marcas como AXE toma las cosas con sentido del humor mofándose hasta de lo que creemos serio o vemos día a día.
---
--------------------------------------
Change it, change it now coz they will tomorrow.
No bestia, la publicidad más efectiva puede vender cualquier producto a cualquier consumidor.
www.storytellerscreative.com
..............................................
www.storytellerscreative.com
If you don't get these then you shouldn't be on this site...
These ads are made for us creatives. I think they're funny and "effective".
www.storytellerscreative.com
..............................................
www.storytellerscreative.com
Uh, yeah, right. Whatever you say.
Look, they're sad little jokes that have been told countless times. If you consider that "creative" and "funny", then I wish you all the best of luck in your chosen career.
So... what else did you learn at school today?
Never said they were creative, dude. BTW my comment was directed at those who don't get it. Did you even read my comment or did you just reply on impulse? Uh, yeah, right. Duh. Best of luck to "you".
www.storytellerscreative.com
..............................................
www.storytellerscreative.com
You wrote, *dude*: "These ads are made for us creatives"
Dont think so. This aint exactly sharp creative thinking, even as a satire of lousy ads. So yeah, *dude*, read your comment.
How's school today?
School is wonderful. It's too bad a poor, diminutive and lousy 1st year student like me can appreciate good work more than a super-creative almighty mind like you, dude.
www.storytellerscreative.com
..............................................
www.storytellerscreative.com
I also think the campaign is on the first though side.
Tambien creo que la campaña pudo haber dado mas de donde cortar.
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.
Bueno.
Humor negro.
oooo, oooo, how about an eskimo holding some recently purchased snow?
not much thought put behind these.
Love em.
VENDERTE LO QUE TÚ NO NECESITAS ES ESTAFAR, NO???
Comprar lo que no necesitas es ser IMBECIL no? la idea es que una publicidad buena llega a todo mundo no es que muestren que una publicidad se hizzo para venderles tv a los ciegos... VEAN MÁS ALLÁ POR DIOS!
--
--------------------------------------
Change it, change it now coz they will tomorrow.
i don't like !
http://www.coupsdepub.com/
LOlletto...
Post new comment