100W: TV

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling
Published: October 2008

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25 comments

fiflo's picture
fiflo
6 pencils

no se si es muy bueno o muy malo. el hecho de ser mentirosos ya no nos fastidia, pierde valor la profesión.

SeanMartin's picture
SeanMartin

The whole campaign is just a little too facile. Two easy targets and two bland stereotypical situations dont add to a whole lot of real communication. I thought these kinds of ads for award shows were supposed to far better than the winning ads themselves. This just comes off as something they spent an entire afternoon thinking up, photographing, and finishing off with a logo and tag line.

luispiter's picture
luispiter
2756 pencils
Rastamathamba420's picture
Rastamathamba420
247 pencils

jajajajaja!!! para que te manden un mail
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jsantanaxp's picture
jsantanaxp
397 pencils

this is black mood.

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http://comunique9.blogspot.com

Guest commenter's picture
Guest commenter

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

papapa's picture
papapa

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

Favete's picture
Favete
365 pencils

Esta es una mera dramatización. La publicidad efectivamente busca vender, ya sea a largo plazo con posicionamiento o a corto plazo con promos y aquí lo que se muestra es que cuando una publicidad es espectacularmente buena llega a todos, no sólo a un target meta, no se trata de mostrar lo efectiva que puede ser una publicidad preparada para venderle a un ciego... hay que ver más allá si querés juzgar.
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control C's picture
control C
108 pencils

Es publicidad para publicistas... tómalo con un poco de sentido de humor... no le hace daño a nadie...

StuartLittle's picture
StuartLittle
468 pencils

Pero la publicidad también es una profesión seria.

Favete's picture
Favete
365 pencils

Es seria pero muchas veces como con marcas como AXE toma las cosas con sentido del humor mofándose hasta de lo que creemos serio o vemos día a día.
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STRTLRS's picture
STRTLRS
1607 pencils

No bestia, la publicidad más efectiva puede vender cualquier producto a cualquier consumidor.

www.storytellerscreative.com

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I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

If you don't get these then you shouldn't be on this site...

These ads are made for us creatives. I think they're funny and "effective".

www.storytellerscreative.com

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I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Uh, yeah, right. Whatever you say.

Look, they're sad little jokes that have been told countless times. If you consider that "creative" and "funny", then I wish you all the best of luck in your chosen career.

So... what else did you learn at school today?

STRTLRS's picture
STRTLRS
1607 pencils

Never said they were creative, dude. BTW my comment was directed at those who don't get it. Did you even read my comment or did you just reply on impulse? Uh, yeah, right. Duh. Best of luck to "you".

www.storytellerscreative.com

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I think, therefore... yeah.

SeanMartin's picture
SeanMartin

You wrote, *dude*: "These ads are made for us creatives"

Dont think so. This aint exactly sharp creative thinking, even as a satire of lousy ads. So yeah, *dude*, read your comment.

How's school today?

STRTLRS's picture
STRTLRS
1607 pencils

School is wonderful. It's too bad a poor, diminutive and lousy 1st year student like me can appreciate good work more than a super-creative almighty mind like you, dude.

www.storytellerscreative.com

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I think, therefore... yeah.

MINAKA MORI's picture
MINAKA MORI
90 pencils

I also think the campaign is on the first though side.
Tambien creo que la campaña pudo haber dado mas de donde cortar.

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Don't try to stand out of the crowd; avoid crowds altoghether.

Artrais's picture
Artrais
2 pencils

Bueno.

Humor negro.

sloppy4's picture
sloppy4
1496 pencils

oooo, oooo, how about an eskimo holding some recently purchased snow?

not much thought put behind these.

TJAY's picture
TJAY
64 pencils

Love em.

fiflo's picture
fiflo
6 pencils

VENDERTE LO QUE TÚ NO NECESITAS ES ESTAFAR, NO???

Favete's picture
Favete
365 pencils

Comprar lo que no necesitas es ser IMBECIL no? la idea es que una publicidad buena llega a todo mundo no es que muestren que una publicidad se hizzo para venderles tv a los ciegos... VEAN MÁS ALLÁ POR DIOS!
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CR_AD's picture
CR_AD
413 pencils
Farfa's picture
Farfa
97 pencils

LOlletto...

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