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Published/Aired: 
October 2008
Description: 

Print advertisment created by Lowe, Sweden for 100W, within the category: Professional Services.

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling

Comments (25)

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Highest Rated

STRTLRS's picture
STRTLRS
Activity Score 1601

School is wonderful. It's too bad a poor, diminutive and lousy 1st year student like me can appreciate good work more than a super-creative almighty mind like you, dude.

www.storytellerscreative.com

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I think, therefore... yeah.

fiflo's picture
fiflo
Activity Score 6

no se si es muy bueno o muy malo. el hecho de ser mentirosos ya no nos fastidia, pierde valor la profesión.

SeanMartin's picture
SeanMartin

The whole campaign is just a little too facile. Two easy targets and two bland stereotypical situations dont add to a whole lot of real communication. I thought these kinds of ads for award shows were supposed to far better than the winning ads themselves. This just comes off as something they spent an entire afternoon thinking up, photographing, and finishing off with a logo and tag line.

luispiter's picture
luispiter
Activity Score 2756
Rastamathamba420's picture
Rastamathamba420
Activity Score 251

jajajajaja!!! para que te manden un mail
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jsantanaxp's picture
jsantanaxp
Activity Score 401

this is black mood.

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http://comunique9.blogspot.com

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http://www.comunique9.com.br

Guest commenter's picture
Guest commenter

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

papapa's picture
papapa

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

Favete's picture
Favete
Activity Score 365

Esta es una mera dramatización. La publicidad efectivamente busca vender, ya sea a largo plazo con posicionamiento o a corto plazo con promos y aquí lo que se muestra es que cuando una publicidad es espectacularmente buena llega a todos, no sólo a un target meta, no se trata de mostrar lo efectiva que puede ser una publicidad preparada para venderle a un ciego... hay que ver más allá si querés juzgar.
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control C's picture
control C
Activity Score 108

Es publicidad para publicistas... tómalo con un poco de sentido de humor... no le hace daño a nadie...

StuartLittle's picture
StuartLittle
Activity Score 468

Pero la publicidad también es una profesión seria.

Favete's picture
Favete
Activity Score 365

Es seria pero muchas veces como con marcas como AXE toma las cosas con sentido del humor mofándose hasta de lo que creemos serio o vemos día a día.
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STRTLRS's picture
STRTLRS
Activity Score 1601

No bestia, la publicidad más efectiva puede vender cualquier producto a cualquier consumidor.

www.storytellerscreative.com

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I think, therefore... yeah.

STRTLRS's picture
STRTLRS
Activity Score 1601

If you don't get these then you shouldn't be on this site...

These ads are made for us creatives. I think they're funny and "effective".

www.storytellerscreative.com

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I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Uh, yeah, right. Whatever you say.

Look, they're sad little jokes that have been told countless times. If you consider that "creative" and "funny", then I wish you all the best of luck in your chosen career.

So... what else did you learn at school today?

STRTLRS's picture
STRTLRS
Activity Score 1601

Never said they were creative, dude. BTW my comment was directed at those who don't get it. Did you even read my comment or did you just reply on impulse? Uh, yeah, right. Duh. Best of luck to "you".

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

You wrote, *dude*: "These ads are made for us creatives"

Dont think so. This aint exactly sharp creative thinking, even as a satire of lousy ads. So yeah, *dude*, read your comment.

How's school today?

STRTLRS's picture
STRTLRS
Activity Score 1601

School is wonderful. It's too bad a poor, diminutive and lousy 1st year student like me can appreciate good work more than a super-creative almighty mind like you, dude.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

MINAKA MORI's picture
MINAKA MORI
Activity Score 90

I also think the campaign is on the first though side.
Tambien creo que la campaña pudo haber dado mas de donde cortar.

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Don't try to stand out of the crowd; avoid crowds altoghether.

Artrais's picture
Artrais
Activity Score 2

Bueno.

Humor negro.

sloppy4's picture
sloppy4
Activity Score 1494

oooo, oooo, how about an eskimo holding some recently purchased snow?

not much thought put behind these.

TJAY's picture
TJAY
Activity Score 64

Love em.

fiflo's picture
fiflo
Activity Score 6

VENDERTE LO QUE TÚ NO NECESITAS ES ESTAFAR, NO???

Favete's picture
Favete
Activity Score 365

Comprar lo que no necesitas es ser IMBECIL no? la idea es que una publicidad buena llega a todo mundo no es que muestren que una publicidad se hizzo para venderles tv a los ciegos... VEAN MÁS ALLÁ POR DIOS!
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CR_AD's picture
CR_AD
Activity Score 413
Farfa's picture
Farfa
Activity Score 109

LOlletto...

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