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Hairdryer

Agency: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by Lowe, Sweden for 100W, within the category: Professional Services.

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling

Comments (14)

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Highest Rated

Farfa's picture
Farfa
Activity Score 109

LOLLONE!

Favete's picture
Favete
Activity Score 365

Except for the logo i like these ads. Especially coz they are awarding those exceptional ads that make EVERYONE to feel good with those brands. Not like some may think.

jsantanaxp's picture
jsantanaxp
Activity Score 401

hahahaha funny.

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luispiter's picture
luispiter
Activity Score 2756
Kateter's picture
Kateter
Activity Score 2029

well, this BDDP stuff is stolen as well.

I remember an ad from almost 15 years ago with eskimo's igloo having an air-condition. guess what was the claim? yes, 'very effective advertising'.

still think these kind of BS claims are doing only bad for advertising. potentially funny for creatives, but seriously idiotic and arrogant for everybody else.

auberon's picture
auberon

mala

NatalieM's picture
NatalieM
Activity Score 1685

Haha, the concept is great. These are funny. Keep working on the production.

Ainadaliel's picture
Ainadaliel
Activity Score 271

BBDO-Guerrero came up with the same concept for their house ads back in 1998.

Guest commenter's picture
Guest commenter

Hajjar Phucked Idea

Dusan Zica's picture
Dusan Zica
Activity Score 116

nice idea, but very bad execution. as a copy I would suggest that the boldie should dry his bold head, instead of showing the product to public so obvious like here.

that's (unfortunately) the power of advertising - to make someone feel the need for totally unnecessary item.

CR_AD's picture
CR_AD
Activity Score 413
WWWorker's picture
WWWorker
Activity Score 121

Been done, and done, and done. Just have a look at old One Show annuals (around 1998-99), and you'll see several campaigns like that.

Each time, they use the same kind of visuals : the Amish family who has bought a car (or anything modern), the bald man who has bought an hair dryer, the priest who has bought condoms, and so on.

Such an old trick ! But the guys who have done that are maybe too young to know that it is an old trick, lol.

Nanel's picture
Nanel
Activity Score 283

great concept and very funny ads

Farfa's picture
Farfa
Activity Score 109

LOLLONE!

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