Agency Network: 
October 2008

Print advertisment created by Lowe, Sweden for 100W, within the category: Professional Services.

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling

Comments (19)

Log in or register to post comments
singye's picture
Activity Score 180

there is a cold storm approaching, some of you will not make it out alive, and when it is all over the question will remain, what do you think of the ad? now, if you will excuse me, i need to find some popcorn

miko1aj's picture
Activity Score 3086

I don't think it's hard to convince this sort of men to buy a condom. Anyway – good campaign. Like it much. Simple and well art directed.

luispiter's picture
Activity Score 2756

no coments....walk in the fire...

joelapompe's picture
Activity Score 3851

done !!!!!!!!!!! :-) / Facebook : Joelapompe

capywriter's picture
Activity Score 5509

prove it! ;-)

Jørgen Olsen's picture
Jørgen Olsen
Activity Score 5

DONE!!! what a pity..
and the old is better than the new..
done by bddp&fils in 2002, won first price in french art directors club!!!!!

missed my turn's picture
missed my turn
Activity Score 426

Priests already buy condoms. (Altar boys and such)

ivan's picture

That's nice of them to protect the innocent. ;)

Barreto's picture

Actually, it think it's too demonstrative. The idea was "people with stuff they usually wouldn't buy" and there's nothing added to it in the execution.

They could have put the priest in front of a condom vending machine, for instance.

Guest's picture
STRTLRS's picture
Activity Score 1601

Jesus, what is it with this "people with stuff they usually wouldn't buy" or "advertising lies" comments in here. I mean, isn't it clear what these are saying? Good advertising will sell products in markets that are less likely to buy them. C'mon peeps.

I think, therefore... yeah.

anj's picture

I find Barreto's execution idea funnier than what has been done. It's more graphic. I get the idea of these ads, and I like it. But I think the execution is too plain and boring.

You're correct to say that "Good advertising will sell products in markets that are less likely to buy them". But it doesn't take the fact out that it good advertising also makes people buy what they usually won't buy. Don't judge so fast, STRTLRS.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Cla, clap, crap.

JORDI's picture
Activity Score 96

it's a frog?

CR_AD's picture
Activity Score 413
Activity Score 1838

I really don't like this campaign. None of it offends me but I just think its lazy.

We're going to need more lube.

Renan Correa's picture
Renan Correa
Activity Score 186

when you talk about religion, serious problems, its difficult to be a unanimous ad... but, if we let this things beside, its a nice ad... At least its a different tought. I like it.


julio's picture

those condoms are for the thing on the other hand. Enjoy yourself.