100W: Condom

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling

October 2008


singye's picture
180 pencils

there is a cold storm approaching, some of you will not make it out alive, and when it is all over the question will remain, what do you think of the ad? now, if you will excuse me, i need to find some popcorn

miko1aj's picture
3086 pencils

I don't think it's hard to convince this sort of men to buy a condom. Anyway – good campaign. Like it much. Simple and well art directed.

luispiter's picture
2756 pencils


no coments....walk in the fire...

capywriter's picture
5509 pencils

prove it! ;-)

Jørgen Olsen's picture
Jørgen Olsen
5 pencils

DONE!!! what a pity..
and the old is better than the new..
done by bddp&fils in 2002, won first price in french art directors club!!!!!

missed my turn's picture
missed my turn
426 pencils

Priests already buy condoms. (Altar boys and such)

ivan's picture

That's nice of them to protect the innocent. ;)

Barreto's picture

Actually, it think it's too demonstrative. The idea was "people with stuff they usually wouldn't buy" and there's nothing added to it in the execution.

They could have put the priest in front of a condom vending machine, for instance.

Guest's picture
STRTLRS's picture
1601 pencils

Jesus, what is it with this "people with stuff they usually wouldn't buy" or "advertising lies" comments in here. I mean, isn't it clear what these are saying? Good advertising will sell products in markets that are less likely to buy them. C'mon peeps.


I think, therefore... yeah.

anj's picture

I find Barreto's execution idea funnier than what has been done. It's more graphic. I get the idea of these ads, and I like it. But I think the execution is too plain and boring.

You're correct to say that "Good advertising will sell products in markets that are less likely to buy them". But it doesn't take the fact out that it good advertising also makes people buy what they usually won't buy. Don't judge so fast, STRTLRS.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Cla, clap, crap.

JORDI's picture
96 pencils

it's a frog?

CR_AD's picture
413 pencils
1838 pencils

I really don't like this campaign. None of it offends me but I just think its lazy.

We're going to need more lube.

Renan Correa's picture
Renan Correa
186 pencils

when you talk about religion, serious problems, its difficult to be a unanimous ad... but, if we let this things beside, its a nice ad... At least its a different tought. I like it.


julio's picture

those condoms are for the thing on the other hand. Enjoy yourself.

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