100 Rokiv Weight Loss Clinic: Sausage

Removes fat.
100 Rokiv Weight Loss Clinic

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Director: Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrators: Roman Davydyuk, Dima Tsapko
Published: July 2012

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13 comments

feysal's picture
feysal
2227 pencils

its nice but it looks like its deleting the healthy banana to reveal the sausage not the other way round

groovy baby!

Roger Keynes's picture
Roger Keynes
5498 pencils

So you're suggesting the eraser is ADDING the texture?

Will Think for Salary

Marlus Lau's picture
Marlus Lau
1806 pencils

He's suggesting it's erasing, and I read it too. I read from the top do the bottom, so, the eraser is revealing the sausage.

The art compromised the understanding.

Nike Diesel's picture
Nike Diesel
13339 pencils

I read it the same way, top to bottom.

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

andylefty's picture
andylefty
4533 pencils

It's a nice attempt at a simple visual but it seems not to have worked.

DesignDine's picture
DesignDine
1316 pencils

Clean idea, no intention of going critical. Good one.

lahaff's picture
lahaff
1520 pencils

Interesting idea. I think it would have been even better if they removed the eraser, and maybe changed the line to something about healthier lifestyle.

George Souza's picture
George Souza
116 pencils

Totally agree with Feysal.

kleenex's picture
kleenex
26994 pencils

These two ads for me are not as good as the other two.

AD-rian's picture
AD-rian
261 pencils

Problem with this idea is that it can be read both ways. Other than that, decent work.

insane's picture
insane
30 pencils

yess..it looks as if banana is getting erased

saptohandriyanto's picture
saptohandriyanto
108 pencils

it might helps if the erased part is the bottom of the banana
nice color though

sapto handriyanto
Fortune Indonesia

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