Agency Network: 
July 2012

Print advertisment created by Kaffeine, Ukraine for 100 Rokiv, within the category: Professional Services.

Removes fat.
100 Rokiv Weight Loss Clinic

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Director: Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrators: Roman Davydyuk, Dima Tsapko

Comments (13)

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feysal's picture
Activity Score 2567

its nice but it looks like its deleting the healthy banana to reveal the sausage not the other way round

groovy baby!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

So you're suggesting the eraser is ADDING the texture?

The Jobless Writer
Will Think for Salary

Marlus Lau's picture
Marlus Lau
Activity Score 1808

He's suggesting it's erasing, and I read it too. I read from the top do the bottom, so, the eraser is revealing the sausage.

The art compromised the understanding.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I read it the same way, top to bottom.

pierrelastname's picture
Activity Score 2869

mmm no.

andylefty's picture
Activity Score 4535

It's a nice attempt at a simple visual but it seems not to have worked.

DesignDine's picture
Activity Score 1313

Clean idea, no intention of going critical. Good one.

lahaff's picture
Activity Score 1518

Interesting idea. I think it would have been even better if they removed the eraser, and maybe changed the line to something about healthier lifestyle.

George Souza's picture
George Souza
Activity Score 116

Totally agree with Feysal.

kleenex's picture
Activity Score 48950

These two ads for me are not as good as the other two.

ffffffwhat's picture
Activity Score 261

Problem with this idea is that it can be read both ways. Other than that, decent work.

insane's picture
Activity Score 30 looks as if banana is getting erased

saptohandriyanto's picture
Activity Score 108

it might helps if the erased part is the bottom of the banana
nice color though

sapto handriyanto
Fortune Indonesia