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Free Willy

Agency: 
Published/Aired: 
January 2011
Description: 
Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar- Yochai
Head Creative Team: Hadas Liwer
Copywriter: Yohai Asher
Art director: Gilad Hirsch
VP Client Service: Dror Tankus
Client Manager: Inbal Golan
Supervisor: Nitazn Almog
Account Manager: Einav Meirovich

Comments (7)

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Highest Rated

GustavoN.Dias's picture
GustavoN.Dias
Activity Score 52

Funny, but it dosen't fit in the context !

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Movies seem lighter" isn't really a benefit if people can't watch them until the whole thing's downloaded. In which case it's about speed. And if the client is an ISP (advertised without a URL...) that doesn't offer streaming movies as a service, it's all a bit cock-a-hoop to me.

And "seem" is one of the lightest words in the marketing canon anyway. I'm afraid I don't believe in this ad.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's fun ;p but perhaps the wrong ups as pointed out above.

mr.x's picture
mr.x
Activity Score 998

Does not really work for me. Whales are endangered spieces, so this would work better as an ad for WWF. Just a thought.

Sdb's picture
Sdb
Activity Score 1362

Its good, movies seem lighter could have been changed with something else where downloading can be mentioned!

Lazarus's picture
Lazarus
Activity Score 1536

Sorry. Bad.

luispiter's picture
luispiter
Activity Score 2756

the art director its bad..

GustavoN.Dias's picture
GustavoN.Dias
Activity Score 52

Funny, but it dosen't fit in the context !

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