013 Netvision: Free Willy

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar- Yochai
Head Creative Team: Hadas Liwer
Copywriter: Yohai Asher
Art director: Gilad Hirsch
VP Client Service: Dror Tankus
Client Manager: Inbal Golan
Supervisor: Nitazn Almog
Account Manager: Einav Meirovich

January 2011


CuriousPencil's picture
4225 pencils

"Movies seem lighter" isn't really a benefit if people can't watch them until the whole thing's downloaded. In which case it's about speed. And if the client is an ISP (advertised without a URL...) that doesn't offer streaming movies as a service, it's all a bit cock-a-hoop to me.

And "seem" is one of the lightest words in the marketing canon anyway. I'm afraid I don't believe in this ad.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think it's fun ;p but perhaps the wrong ups as pointed out above.

mr.x's picture
996 pencils

Does not really work for me. Whales are endangered spieces, so this would work better as an ad for WWF. Just a thought.

Sdb's picture
1362 pencils

Its good, movies seem lighter could have been changed with something else where downloading can be mentioned!

Lazarus's picture
1536 pencils

Sorry. Bad.

luispiter's picture
2756 pencils

the art director its bad..

GustavoN.Dias's picture
52 pencils

Funny, but it dosen't fit in the context !

Log in or register to post comments