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More Space for the Big Ones, Horizontal

Agency Network: 
Published/Aired: 
December 2010
Description: 

Outdoor advertisment created by Y&R, Switzerland for Zoo Zurich, within the category: Recreation, Leisure.

More space for the big ones
Support the new Elephant Park with your donation: PC80-804-4

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Markus Gut
Copywriter: Andi Portmann
Art Director: Marietta Albinus
Photographer: Julien Vonier
Typographer: Emi Lehmann-Iwasaki
Strategy: Ester Elices
Consultant: Daniela Britt

Comments (15)

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morse's picture
morse
Activity Score 18026

Nice visuals. Feel sorry for the elephant.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

great work, Niiiiiice!!!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Specimen preserved in formaldehyde anyone? Attention-grabbing.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Looking forward to how anti-zoo lobbyists will slingshot off this to fire off demands for Bigger Enclosures For All or None At All. Not a great fan of zoos myself, but objectively, does this not say that their current conditions are less than humane? Not a good way to guilt donations from the public, by saying the client is currently treating their charges like suppositories.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Care to elaborate on your 'huh' there sunshine?

gioborde's picture
gioborde
Activity Score 1387

Why the "huh"?, u mean to say that since someone has used an elephant in advertisement, no one else can?

GiBo

Dzsoi's picture
Dzsoi
Activity Score 8532

lol, please don't try to think, it only hurts you...

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like it, works for me... makes me want to colaborate to help the poor elephant :)!

Guest's picture
Guest
TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Wow, true, and better. That brought me down a star.

Dzsoi's picture
Dzsoi
Activity Score 8532

and that wasn't the first time...

http://www.well.hu/bkv/images/nagy/Untitled-3.jpg

In 2006 for Budapest Transport Company.
Copy says: "This is the only way we could show you the world's longest tram"

Billoughsby's picture
Billoughsby
Activity Score 5144

This may be just odd enough to grab the attention of many, which may mean it will do the trick. The vertical works, and this one doesn't really. I see the horizontal and keep thinking "dead elephant", which disgusts me and, consequently, makes me want to turn the whole thing off. (It should have a "packed in oil" or "packed in mustard sauce" statement somewhere on the label, shouldn't it?)

5 stars for the vertical; 1 star for this one.

That's it.

joelapompe's picture
joelapompe
Activity Score 3851

I agree it's very similar to this one :
http://adsoftheworld.com/media/print/noah_giraffe

akshaysrikar's picture
akshaysrikar
Activity Score 420

ANIMALS OUGHT TO BE IN JUNGLES AND FORESTS. NOT IN THE MIDDLE OF CITY. THEY ARE NOT EXHIBITIONISTS. THEY HAVE TO LIVE FREE AND DIE THE SAME WAY. NOT IN A CAGE.......PLEASE DON'T SUPPORT THESE SCAMS...

plus, the copy is as bad as the cause as well.... if the big ones need space, leave them in the forest. why build a cage around them...

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