Zoo Zurich: More Space for the Big Ones, Horizontal
More space for the big ones
Support the new Elephant Park with your donation: PC80-804-4
Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Markus Gut
Copywriter: Andi Portmann
Art Director: Marietta Albinus
Photographer: Julien Vonier
Typographer: Emi Lehmann-Iwasaki
Strategy: Ester Elices
Consultant: Daniela Britt
15 Comments
Nice visuals. Feel sorry for the elephant.
What hath God wrought
great work, Niiiiiice!!!
Specimen preserved in formaldehyde anyone? Attention-grabbing.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
Looking forward to how anti-zoo lobbyists will slingshot off this to fire off demands for Bigger Enclosures For All or None At All. Not a great fan of zoos myself, but objectively, does this not say that their current conditions are less than humane? Not a good way to guilt donations from the public, by saying the client is currently treating their charges like suppositories.
Huh?
http://adsoftheworld.com/media/print/polar_bear_mounting_tape_elephant
Care to elaborate on your 'huh' there sunshine?
Why the "huh"?, u mean to say that since someone has used an elephant in advertisement, no one else can?
GiBo
lol, please don't try to think, it only hurts you...
I like it, works for me... makes me want to colaborate to help the poor elephant :)!
Done.
http://adsoftheworld.com/media/print/noah_giraffe
Wow, true, and better. That brought me down a star.
and that wasn't the first time...
http://www.well.hu/bkv/images/nagy/Untitled-3.jpg
In 2006 for Budapest Transport Company.
Copy says: "This is the only way we could show you the world's longest tram"
This may be just odd enough to grab the attention of many, which may mean it will do the trick. The vertical works, and this one doesn't really. I see the horizontal and keep thinking "dead elephant", which disgusts me and, consequently, makes me want to turn the whole thing off. (It should have a "packed in oil" or "packed in mustard sauce" statement somewhere on the label, shouldn't it?)
5 stars for the vertical; 1 star for this one.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I agree it's very similar to this one :
http://adsoftheworld.com/media/print/noah_giraffe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
ANIMALS OUGHT TO BE IN JUNGLES AND FORESTS. NOT IN THE MIDDLE OF CITY. THEY ARE NOT EXHIBITIONISTS. THEY HAVE TO LIVE FREE AND DIE THE SAME WAY. NOT IN A CAGE.......PLEASE DON'T SUPPORT THESE SCAMS...
plus, the copy is as bad as the cause as well.... if the big ones need space, leave them in the forest. why build a cage around them...