ZKW, ZIZALA Lichtsysteme: Xenon

It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.

Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Published: July 2011

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1 comment

That One Guy's picture
That One Guy
266 pencils

Cool effect. It took me a few seconds to see it. But where's the benefit?

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