ZKW, ZIZALA Lichtsysteme: LED

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Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Published: July 2011

1 comment

khronos's picture
998 pencils

they should have done it the opposite way, LED is not going to get people to come close and see...JOB is!!

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