ZKW, ZIZALA Lichtsysteme: Highbeam

It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.

Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Published: July 2011