Description
Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.
This professional campaign titled 'Xenon, Highbeam, LED' was published in Germany in July, 2011. It was created for the brand: ZKW, by ad agency: Publicis. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 12 years ago.
Credits
Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser