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LED

Agency: 
Published/Aired: 
July 2011
Description: 

Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

LED
JOB
It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser

Comments (1)

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Highest Rated

khronos's picture
khronos
Activity Score 998

they should have done it the opposite way, LED is not going to get people to come close and see...JOB is!!

khronos's picture
khronos
Activity Score 998

they should have done it the opposite way, LED is not going to get people to come close and see...JOB is!!

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