Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.
Outdoor advertisment created by Publicis, Germany for ZKW, within the category: Electronics, Technology.
It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More