Z Magazine: Metro
Outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points. Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impulse every now and then.
Advertising Agency: Jeuk, Amsterdam, The Netherlands
Art Director: Kasper van Delft
Copywriter: Arno de Jong
Photographer: Rene Nuijens
Image editing: Magic, Jan Daniël Wolters
Client: Hans van Dalfsen, Jeroen de Rooij
7 Comments
seems like the homeless in amsterdam don't look like homeless, u should take a look to the mexicans homeless jajajaja
anyway, i think it´s a nice idea
mrckais
He's got a cool t-shirt. Doesn't look homeless at all, just a drunk student. :)
What hath God wrought
lol, i agree upto a large extent
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~ Quite obviously, I have gathered no moss ! ~
I think you could have pulled more ideas on this campaign. overall not bad
-The Color of Life Depends on You-
he's wearing a name tag?
Cool dressed homeless
he is homeless?