A mattress that fits all as it can be turned around whether you want to rest your tired body on a tougher or a softer side. Perfect for you and me - hey: you and mi = yumi! To dramatize the fact that you can flip the mattress, we have created a series of converse people and entities that illustrate the great combination of tough and soft side.
Hard? Soft? - Yes!
Creative Directors: Olaf Reys, Stefan Vonderstein
Art Direction: Klaus Meurisse, Olaf Reys
Copywriter: Stefan Vonderstein
Photographers: Sven Vüllers, Getty Images
Projekt Management: Jenny Miosga
Graphic Designers: Adam Pliszka, Julian Schleiminger
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