Youth Bar: Cassette

YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes. And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriters: Nikita Kharisov, Ivan Sosnin
Illustrators: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Published: April 2013

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