York Region Transit (YRT): It's Personal, Sexual

York Region Transit is the public transit operator in Regional Municipality of York, Ontario, Canada, a large urban and suburban area adjacent to (and interconnected with) Toronto. As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution. It will run on transit properties for the rest of 2012.

Advertising Agency: Acart Communications, Ottawa, Canada
Senior Creative Director: John Staresinic
Creative Director: Tom Megginson
Associate Creative Director: Vernon Lai
Art Director: Javier Frutos
Copywriter: Tom Megginson
Designer: Kerry Cavlovic
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Photographer: Christian Lalonde / Photolux Studio
Media Strategy: Sue McKinney, Kevin Scannell, Catherine Stahan
Published: June 2012