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47 comments

Guest's picture
Guest

COOL

pierrelastname's picture
pierrelastname
2869 pencils

Done!!!!! same idea for the Army time ago, and then Russia did it for Basketball players recruitment.

Guest's picture
Guest

What's the msg here?
YMCA offers big backboards?

Shadow Ops's picture
Shadow Ops
150 pencils

It's cool but a little blind. Is this for guys who like to play hoops with their buddies..organized kids leagues...Would totally pay off better if the URL was ymcahoops.ca or something...but it made me smile..

Let's keep advertising fun

Billoughsby's picture
Billoughsby
5091 pencils

I like minimalism. But this seems sort of half-way there. Something more would lift it to the next level.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

no pasa nada che

Guest's picture
Guest

Yeah looks like its in a really high traffic area. FOUL! sorry had to say it:)

elyoshiro's picture
elyoshiro
545 pencils

NIce

pajaro's picture
pajaro
69 pencils

like it

Anonymous Author's picture
Anonymous Author
1541 pencils

Double-take achieved. It works.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

sirvan's picture
sirvan
29870 pencils

It's simple, and true... but there's something missing here. It doesn't quite get to that next level.

In other words, it's not as clever as the agency thinks it is :P

+++

"I love some things, and don't love some other things."

La Vita è bella's picture
La Vita è bella
48 pencils

nice but half-way done...

Guest's picture
Guest

Very cool pair of shoes

Guest's picture
Guest

Looks eerily similar to a Special Olympics ad I once saw done by a young student.

Guest's picture
Guest

Definitely unique, but the communication message itself looks very inferior. Anyone can remember about this unique ad, but they very bother to accept the message

AdsofChina's picture
AdsofChina
99 pencils

I like it.

Ads of China // 中国广告
http://adsofchina.wordpress.com

Ads of China // 中国广告
http://adsofchina.wordpress.com

rurorjuror's picture
rurorjuror
738 pencils

GREAT!!!

Guest's picture
Guest

very cheap scamwork. where's the relevance? where's the message? student work imho.

Guest's picture
Guest

great idea, but I agree with those above that the art direction isn't quite there.

Guest's picture
Guest

Dont get it sorry

Guest's picture
Guest

One Point not Three.

Guest's picture
Guest

would be better for something that makes you jump higher. or a child's growth supplement. very student-y.

Guest's picture
Guest

Not conceptual. It needs something that isn't so linear. Like for an energy drink like Powerade, this would work. Even for a Nike Shox basketball shoe this would work. But otherwise, this is pretty lazy.

dthlb72's picture
dthlb72
545 pencils

this is like a hit and run creative, looks like got 'something' but yet left it just there to rot!

Guest's picture
Guest

don't get it at all, what is the message here?

Guest's picture
Guest

it reminds you the YMCA is a good place to play basketball. it's very simple ...as billboards should be. clever use of media. nice.

Guest's picture
Guest

And will this structure last? Or am i the first who think in put a ball in that net?

Them lucky that Michael Jordan is retired.

Guest's picture
Guest

This was done in the late 90s by a Circus grad. Thanks for ripping it off and being behind the times.

Guest's picture
Guest

for those who don't know, basketball was literally invented at the YMCA.

http://en.wikipedia.org/wiki/James_Naismith

Guest's picture
Guest

This has been done before. Your strategy is showing. That's a no-no.

Guest's picture
Guest

i think its because women suck at aiming so they gave them bigger backboards! hahaha

Guest's picture
Guest

What would you add, a headline?

Simple as simple gets.

Guest's picture
Guest

Join the Y, play basketball. Effectiveness achieved.

Creativologist's picture
Creativologist
17 pencils

What's this? widescreen basketball?

Guest's picture
Guest

Do people no get this because they're not from North America, and aren't familiar with YMCAs?

Guest's picture
Guest

How is the strategy showing?

Guest's picture
Guest

Typical pro-bono work. Agency had a cool one off idea that needed a client.

Guest's picture
Guest

pretty sure they have the account...

http://adsoftheworld.com/media/tv/ymca_questions

Dzsoi's picture
Dzsoi
5369 pencils

It does need a headline. Minimalism is good but some kind of message you should express. "Basketball" is not a message. "The league with/for the best athletes" (who jumps the highest) or something... then it will make all sense.

Guest's picture
Guest

again?

(there's message on a pole)

Guest's picture
Guest

So there is! However putting a message on the pole hoping people will read it, is like putting the headline in the legal small print.

Happy Housewife's picture
Happy Housewife
45 pencils

hahaha, I think its clever.

Stay hungry. Stay foolish.

Guest's picture
Guest

this is called branding people. wow. (...)

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Is it just me or would this idea be better with something like Nike Air or something or a Powerade?

Bohed's picture
Bohed
35 pencils

somethin is really missing, but I would try one shot :)

Professional Graphic Design Studio/Blog
http://www.truekolor.net

Bohed's picture
Bohed
35 pencils

and it definitely would be much better if Nike Air did it with a tag like Sky is the limit..

Professional Graphic Design Studio/Blog
http://www.truekolor.net

Jordan J. Caron's picture
Jordan J. Caron
20 pencils

The hoop needs to be bigger so it's relative to the size of the billboard. Looks really off with it being so small, cool idea though.

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