Yellow Pages: Scratch card

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

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6 comments

638 pencils

jorjWednesday, August 19, 2009 - 06:26

nice campaign.

GuestWednesday, August 19, 2009 - 10:45

AHAAA.... and what does it say?!

3321 pencils

alexander_bickovWednesday, August 19, 2009 - 11:40

Funny and nice idea, but not effective for product: min - 1 day, max - who knows :)

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

828 pencils

copycomoelcopiWednesday, August 19, 2009 - 12:44

mmmm… maybe could work well. maybe don't.
how the people knows that they suposed to scratch (and sniff, hehe) the piece?

137 pencils

satpalThursday, August 20, 2009 - 04:07

yellow pages... so they're supposed to help you finding scratch cards ? thx for the help.

GuestTuesday, August 25, 2009 - 11:35

how did you do that?

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