Advertisement

Scratch card

Agency: 
Published/Aired: 
August 2009
Description: 

Outdoor advertisment created by Y&R, Israel for Yellow Pages, within the category: Media.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

Comments (6)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

how did you do that?

jorj's picture
jorj
Activity Score 638

nice campaign.

Guest's picture
Guest

AHAAA.... and what does it say?!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny and nice idea, but not effective for product: min - 1 day, max - who knows :)

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

mmmm… maybe could work well. maybe don't.
how the people knows that they suposed to scratch (and sniff, hehe) the piece?

satpal's picture
satpal
Activity Score 144

yellow pages... so they're supposed to help you finding scratch cards ? thx for the help.

Guest's picture
Guest

how did you do that?

Advertisement