Yellow Pages: Scratch card

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

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6 comments

jorj's picture
jorj
638 pencils

nice campaign.

Guest's picture
Guest

AHAAA.... and what does it say?!

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny and nice idea, but not effective for product: min - 1 day, max - who knows :)

copycomoelcopi's picture
copycomoelcopi
822 pencils

mmmm… maybe could work well. maybe don't.
how the people knows that they suposed to scratch (and sniff, hehe) the piece?

satpal's picture
satpal
137 pencils

yellow pages... so they're supposed to help you finding scratch cards ? thx for the help.

Guest's picture
Guest

how did you do that?

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