Yellow Pages: Gym

In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

12 comments

Guest's picture
Guest

Superb. I like the idea. it sells

jorj's picture
jorj
638 pencils

nice

Guest's picture
Guest

Very nice!!! Simple and good! )

Reality Check's picture
Reality Check
1801 pencils

This is likely to be the most fun looking billboard of the year.

Guest's picture
Guest

Yum, I think I've just found what I was looking for.

Ed Mintone's picture
Ed Mintone
585 pencils

solid

Guest's picture
Guest

beautiful work you guys.

good luck in the festivals.

Guest's picture
Guest

Yellow pages... does anyone remember those? That big, bulky book we used to find adresses BEFORE google... Oh yeah, those were the days. Well, I guess these guys really need all the help they can get nowadays.

Guest's picture
Guest

FOR HOW LONG WOULD THEY BE CARRYING IT...? LAME IDEA

bad astronaut's picture
bad astronaut
544 pencils

an even more lame comment.

satpal's picture
satpal
142 pencils

it's easy to work for yellow pages ! you can choose what you want to sell !
Regardless, the billbaords are nice but quite expensive.

funky_frogii's picture
funky_frogii
2536 pencils

wonderful......am loving these.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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